Prove yourself where it matters
Do you want to operate on a strategic (marketing) level, while at the same time always observing what’s going on in the world, with the people and businesses around you?
Then the Master’s in Marketing at VU Amsterdam is the programme for you!
We welcome and look for motivated and ambitious team players, who are actively developing themselves and are aware of their position and role in society. In order to be successful in this programme you will need a solid academic basis in, for instance, Business Economics, Business Administration, Communication Sciences or Psychology with a number of marketing specific courses in your programme. However, given the importance of diversity in perspectives in our programme, students with other backgrounds, too, are strongly encouraged to consider this programme, provided they have a sufficient foundation in Marketing and in Statistics.
Admission requirements
With a Bachelor's degree in (International) Business Administration, Economics or Econometrics and Operations Research from Vrije Universiteit Amsterdam you are admissible provided you successfully meet the requirements in this document.
Services for international (EBE, EOR, IBA) students / Residence permit:
If you are planning to continue your studies at Vrije Universiteit Amsterdam after your SBE Bachelor, please contact the Central Admission’s Support Team of Vrije Universiteit Amsterdam for further information and specific questions about the offered services for international students like extending your residence permit. You will need to apply for extension of your residence permit if you continue your studies at Vrije Universiteit Amsterdam.
We welcome and look for motivated and ambitious team players, who are actively developing themselves and are aware of their position and role in society. In order to be successful in this programme you will need a solid academic basis in, for instance, Business Economics, Business Administration, Communication Sciences or Psychology with a number of marketing specific courses in your programme. However, given the importance of diversity in perspectives in our programme, students with other backgrounds, too, are strongly encouraged to consider this programme, provided they have a sufficient foundation in Marketing and in Statistics.
Admission requirements
The masterprogramme Marketing is open to students with a university Bachelor's degree that provides a sufficient academic foundation in Marketing and Consumer Behaviour. You need to have successfully completed courses and studied literature related to the core of this programme, consisting of a) at least 18 EC in academic course work on Marketing and Consumer Behaviour, and b) at least 12 EC related to statistics (to a level of being able to use techniques such as (multiple) regression, ANOVA and factor analysis). We expect the students to understand the underlying intuition as well as the application of these methods in marketing research. Statistics in the master will build on this level covering more advanced techniques like MANOVA, Logistic Regression and Conjoint Analysis
The programme attracts students from a wide range of backgrounds, reflecting the diverse nature of the profession (product management, branding and advertising, digital, big data, strategy, etc). Typical bachelor programmes of our students will include Business Economics, Business Administration, Econometrics, Communication Science and Psychology, but we are open to any bachelor student with at least 18 EC in Marketing plus 12 EC in Statistics.
With a Bachelor's degree in (International) Business Administration, Economics or Econometrics and Operations Research from Dutch Universities you can review this document. Any additional admission requirements can be found on the Curriculum page of this website.
Please note: this information is only meant as an indication of your admissibility. No rights can be derived from this table. This document is based on the obligatory courses and does not take electives into account. Students are recommended to apply for the Master via Studielink (without obligation) to find out if additional courses need to be completed. Every application will be reviewed individually by the Admission Board. The final admission decision may differ from the indication in this table. If your programme is not listed but contains enough relevant courses, please feel free to apply.
You will gain direct admission after completing the premaster’s programme for this master. This is a 30 EC fulltime programme with courses on at least three days a week and runs from February till July.
Here you can find detailed information about Marketing
Application procedure
To enroll in the programme submit your enrolment application via Studielink.
Step 1:
Apply for the MSc programme Marketing via Studielink before 1 June.
Step 2:
After applying for the programme in studielink you will receive a VUnet-ID and password. Please complete your application in your VU dashboard by answering additional questions and uploading a formal transcript of your bachelor grades. Your transcript must include an average score (GPA).
Please note: we can only process your application when your transcript is uploaded.
Step 3:
The admission committee will assess your application and decide whether you are admissible. You will be informed about this decision via email.
More information regarding registration WO-bachelors, see the VU website.
Students must meet the following admission requirements:
Your previous education needs to be deemed equivalent to at least a Dutch academic Bachelor’s degree (wetenschappelijk onderwijs, WO) obtained at a research university (nominal duration 3 years). Please find more information about your admissibility with a non-Dutch degree here.
How to demonstrate that you meet the above requirements
You are required to indicate in the course description section of the Application Form how you meet the programme specific admission requirements.
Whether you meet the admission requirements, is determined by the Admission Board based on your complete application.
You will have to demonstrate sufficient English language proficiency. You can find an overview of relevant information to demonstrate your English language proficiency on the language requirement page.
To apply you are required to provide the following documents:
After having prepared the required documents, please follow the online application procedure.
All students seeking admission to an international Master’s programme with an international degree are required to pay a non-refundable €100 application fee. Only after you have paid this fee will we be able to start the evaluation of your application file. If you are applying for more than one programme, you will only need to pay the application fee once. Your application fee payment is valid for two years.
Information on how to apply with an international university degree and deadlines can be found here.
As an international student planning to study at Vrije Universiteit Amsterdam, you can apply for a variety of grants and bursaries. Detailed information about scholarships and deadlines can be found on www.vu.nl/scholarships or www.grantfinder.nl.
Our International Student and Alumni Ambassadors are happy to tell you all about their experiences with studying at VU Amsterdam and living in Amsterdam.
You will find the full overview of our Ambassadors here: vu.nl/ambassadors. There you can chat with them directly.
Applying for the pre-master's programme directly is not possible. All international students are required to apply for the Master's programme of their choice first. If you do not meet the admission requirements directly, the Admission Board might refer you to the pre-master's programme. After completing the pre-master's programme you are directly eligible for the Master's programme.
The pre-master's programme is a deficiency programme that provides the necessary knowledge and skills to prepare you for this Master's programme. It is a programme of 30 ECTS that is offered in the second semester, from February through July. Content details of the offered pre-masters can be found here.
Admission requirements for the pre-master's programme
Deadlines and application
The programme starts 1 February. Because of visa application deadlines, non-EU citizens must have submitted their application before 1 November. EU citizens or students with a valid residence permit for the Netherlands have until January 31st to complete their application. However, to make sure everything is arranged before the enrolment deadline it is advised to submit your application well before this date.
Note: When applying, you can find the pre-master's programme in Studielink after selecting Vrije Universiteit Amsterdam and by entering ‘pre-master's’ in the search bar.
Can I be admitted into an SBE Master with my Dutch university degree?
The admission board can make a decision regarding your admissibility based on several documents. Apply for the Master via Studielink and complete your application on your VU dashboard by uploading the required documents. Some Master programmes require additional documents such as an English CV and motivation letter, as well as your transcript of records. You will receive an admission decision within a couple of weeks after completing your application. Registration for the Master via Studielink is without obligation and does not commit you to anything yet.
I have a higher vocational (HBO) degree. Do I need to complete the pre-master's before I can start with an SBE Master?
Yes, we require all students with an HBO higher vocational Bachelor degree to complete the corresponding pre-master's before they can start with the Master. More information on the pre-master's can be found here.
I have a higher vocational (HBO) degree and wish to start with an SBE Master that does not have a specific pre-master's (MSc Econometrics & Operations Research, MSc Economics, MSc Spatial, Transport and Environmental Economics). How do I apply?
Please send your transcript of records directly to admissions.sbe@vu.nl/ toelating.sbe@vu.nl. Make sure the name of your education and institution are visible.
I do not want to start with a master in the next academic year, but the year after. How do I know if I am eligible?
You can still apply for the Master that starts in the next academic year via Studielink. Registration for the Master is without obligation and does not commit you to anything yet. If you need to complete additional courses in order to be admissible, you can do so during the next academic year. Because the admission decisions are valid for one year, make sure to check in advance if the admission requirements have not changed.
I am already completing a Master at a Dutch university. Can I be directly admitted into one of the SBE Masters?
You cannot be automatically admitted into one of the SBE Masters. First, your application needs to be reviewed by the admission board of the Master in the same way as all Bachelor students. Please apply for the Master via Studielink and upload all required documents. You can use an online PDF merger to upload both your Bachelor grades and (preliminary) Master grades.
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