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Prove yourself where it matters

After finishing this programme, you will have developed skills that are highly sought-after by large organizations, but can also be of great use in setting up your own company – as many alumni have gone on to do.

You have learned how to build and manage brands and design and optimize customer journeys. You have developed a deep understanding of the digital landscape through the use of customer analytics and big data. You went beyond the traditional marketing practices and are ready to apply your skills to promote consumer well-being and respond strategically to the pressing needs of the society. You have worked on real-life business cases, presented to you by professionals working in the field.

What can you do after your Master's degree?

Entering the job market

Many of our alumni work for large organizations, (e.g. ABN AMRO Bank N.V., ING Group, PostNL, Henkel and FrieslandCampina), but there are also many alumni who decided to start their own company after graduation.  

Most alumni are active in management positions going from management traineeships to brand, account, process, product, project and general management. Furthermore, our alumni population is also well represented by positions in consulting (e.g. data analyst, intelligence manager, research consultant and  sales & marketing analyst).  Throughout your programme, SBE Career Services supports you with your career preparations.

Where has Marketing programme taken us?