After finishing this programme, you will have developed skills that are highly sought-after by large organizations, but can also be of great use in setting up your own company – as many alumni have gone on to do.
You have learned how to build a brand, effectively apply sales and product management theories to understand real-life marketing problems and know a thing or two about digital marketing and the behaviour of consumers in the digital age. You have worked on real-life business cases, presented to you by professionals working in the field.