You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What are current and future digital touchpoints for Miele in the customer journey and how to integrate and model them to create unique competitive value for the customer? How can Unilever’s The Vegetarian Butcher beat competition in the meat alternative market and expand its customer base by turning meat-eaters and flexitarians into regular consumers of its products?
Using a combination of scientific insights and a real life case approach we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.
Facts & Figures:
- 165 average number of students in cohort.
- 36% of international students in the programme.
- Most of our graduates secure jobs within three months of graduation, typically as brand managers, account executive, digital marketers, insights data analyst, or customer engagement consultants.