The best marketeers prove themselves where it matters: at the heart of the business world.
You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What are current and future digital touchpoints for Miele in the customer journey and how to integrate and model them to create unique competitive value for the customer? What are the key insights (e.g., beliefs, habits, emotions) underlying female consumers’ urban mobility decisions, particularly about (not) riding a VanMoof e-bike?
Using a combination of scientific insights and a real life case approach we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.
