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Prove yourself where it matters

The best marketeers prove themselves where it matters: at the heart of the business world.

You will tackle the most pressing issues of the day: how can Microsoft Office 365 compete when almost everyone uses a free service such as Google Docs? What are current and future digital touchpoints for Miele in the customer journey and how to integrate and model them to create unique competitive value for the customer? What are the key insights (e.g., beliefs, habits, emotions) underlying female consumers’ urban mobility decisions, particularly about (not) riding a VanMoof e-bike?

Using a combination of scientific insights and a real life case approach we train the next generation of marketing professionals who are passionate, bold, and driven by purpose.

Discover your Marketing programme

Become a specialist, a critical thinker with a mind of your own and the academic skills to get to grips with complex issues. Learn to operate effectively in a team, to give inspiring presentations and above all to develop keen powers of observation: the ability to see what’s really going on in a company and to pinpoint precisely what needs to be done. This is what VU Amsterdam calls “Looking further”.

Explore the programme content

Why join the MSc Marketing programme?