The MSc Marketing programme combines in-depth academic study with hands-on application. You learn to analyze, apply and innovate with the latest marketing knowledge — translating theory into impactful strategies. Through interactive learning and real-life cases, you develop the ability to make evidence-based marketing decisions. Along the way, you strengthen your critical research skills, culminating in a master’s thesis in which you independently investigate a relevant marketing problem.
During this one-year journey from September to July, you are taught by leading experts who publish in the most prestigious international marketing journals. They guide you through the core domains of modern marketing, including consumer psychology, marketing strategy, customer analytics, digital marketing, brand management, and behavior change.
From the very start of the programme, you engage with real companies such as Unilever, Heineken, Philips, FrieslandCampina, Rituals, and ING. Each course is built around a live business challenge, allowing you to collaborate closely with these companies and present your solutions directly to marketing professionals and decision-makers.
With a curriculum designed for aspiring marketing professionals, you can tailor your expertise by choosing one of three specializations:
• Digital Marketing and Analytics
• Brand and Customer Management
• Consumer Insights and Behavior Change
For more information about the course schedule, see here the academic calendar.
