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Prove yourself where it matters

Get to grips with the real issues

You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of branding & advertising, digital marketing, geomarketing, marketing strategy, consumer marketing, retail and e-commerce, and cross-cultural consumer research.

Each of your seven courses kicks off with a briefing at a leading national or international organization – such as Heineken, Microsoft, SuitSupply, FrieslandCampina and TUI. These global brands will present their current challenges and ask you to provide a solution.

Top 3 best teachers

The teachers of the Master’s in Marketing have been named among the best teachers in the Netherlands by students in the category for large master's and research master’s programmes. This is from Elsevier magazine’s ‘Best studies 2017’ publication and is based on students’ evaluations of their teachers in the National Student Survey. In this survey, they assessed their teachers on competence, commitment, accessibility and guidance. Personal attention, availability outside of scheduled hours, and getting to know the students are characteristics of ‘good’ teachers, according to the study.

And in the 2018 National Student Survey, our students rated the programme as the best in its field!

The start date of this programme is September 1st.

The MSc programme

The MSc programme in Marketing combines in-depth academic study with practical application. You are taught to analyze, apply and rework the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on cases and practical assignments, you will develop his ability to put marketing theory into practice. Furthermore, much attention is paid to developing your research skills, to be applied in an independent research project and Master thesis.

o Retail Management and E-Commerce
o Digital Marketing and Technology
o Advertising
o Brand Management
o Survey Research Methods
o Experimental Research
o Modeling Marketing Data


  • Thesis
  • Consumer Marketing
  • Customer and Marketing Analytics
  • Marketing Strategy
  • The Marketing Mind

Please consult the Study Guide for more information

Change your future with the Marketing programme

Change your future with the Marketing programme

On completing this Master’s programme, your career could go in many different directions.

As a graduate of the Msc Marketing, a world of different career opportunities opens up for you. You can start working in many different fields, our alumni have gone on from product or brand management positions to marketing research and online marketing consulting.

Explore your future prospects