You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, brand management, customer experience management, advertising and media channels, digital marketing and e-commerce, behavior change management, and sustainability marketing.
Each course kicks off with a briefing from a leading national or international organization – such as Heineken, Microsoft, SuitSupply, Philips, FrieslandCampina and TUI. These global brands will present their current challenges and ask you to provide a solution. Students get the opportunity to work closely with these companies and present the solutions to the upper management during a company visit.
The start date of this programme is September 1st.