The MSc Marketing programme combines in-depth academic study with practical application. You are taught to analyze, apply and innovate with the latest marketing knowledge. Through interactive learning methods, with a strong emphasis on real-life cases and practical assignments, you will develop the ability to translate marketing theory into impactful strategies. Your journey will be marked by developing critical research skills, to be applied in the master thesis project.
During this one-year journey from September to July, you will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of consumer marketing, marketing strategy, customer analytics, digital marketing, brand management, sustainability marketing, and more.
From day one, you will engage with global brands such as Unilever, Heineken, Philips, FrieslandCampina. Each course begins with a live challenge from these market leaders, offering you a unique chance to work closely with them and present your innovative solutions directly to their executive teams.
With a curriculum designed for aspiring marketing professionals, you can tailor your expertise by choosing one of three elective specializations:
• Digital Marketing and Analytics
• Brand and Customer Management
• Sustainability and Social Impact
For more information about the course schedule, see here the academic calendar.
