Marketing

Do you want to work in the growing field of digital marketing and develop the analytical skills needed for our increasingly complex media landscape? This specialization (DM&A) is designed to provide you with a deep understanding of the digital landscape, including the latest digital marketing strategies, tools, and technologies. Through the use of customer analytics and big data, you will gain practical skills in generating valuable insights about customers to improve marketing performance and return on investment.

Do you want to pursue a career in brand management, customer relationship management, or as a general marketing manager, both in B2C and B2B industries? This specialization (B&CM) is designed to support you if you have such a career goal! B&CM specialization equips you with the knowledge to analyze and optimize customer journeys and to design integrated experiences across various touchpoints. Dive deep into the world of brand management, learning how to incorporate the perspectives of consumers, firms and employees when managing brands.

Are you passionate about leveraging behavioral insights to make marketing more impactful? This specialization (CMBS) is designed to provide you with a deep understanding of consumer decision-making and behavior, applying insights across key areas such as finances, food, health, environment, and technology. You will gain practical tools and strategies to foster sustainable practices that benefit companies and society, design behavioural marketing interventions that influence consumer decisions and promote well-being and create and capture value for consumers, firms, and society through responsible marketing strategies.