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Soft Skills for Business: Influence and Charisma

Soft Skills for Business: Influence and Charisma

Workplaces are becoming increasingly fluid and interdependent. Now more than ever, professionals need to hone their influencing, charismatic and social perceptiveness skills, in order to achieve their professional goals.

As a business professional you rely on logic, analysis and the clarity of numbers to achieve what you and your organisation need. But your colleague in another department on whom you depend for vital information does not seem to be motivated by the same goals; the managers to whom you are a business partner do not appreciate the importance, urgency or opportunity presented by your work; or you meet unexpected, fierce opposition from a peer to a perfectly reasonable project that you are championing.

Understanding why people behave as they do, and having the mindset, knowledge and skills needed to influence them, can make the difference between good and great for even the most sophisticated professionals and managers.

This course will focus on:

  • Understanding the sources of power in organisations
  • Appreciating individuals' different motivational, personality and value profiles
  • Re-evaluating and dealing with "politics"
  • Developing social perceptiveness skills, including emotional intelligence
  • Developing influencing skills
  • Developing charisma (yes, charisma can be learned!)
  • Managing and maximising psychological capital
  • Self-leadership under stress.

Continue reading below for Additional Course Information.

Additional Course Information

  • Learning objectives

    Learning objectives

    By the end of this course, students will be able to:

    • Diagnose another individual’s world, as informed by motivation, personality, and values, as a first step in the influencing process.
    • Understand when "politics" is necessary and have the tools to manage it appropriately.
    • Be more self-aware and able to activate their emotional intelligence depending on the social and business context they encounter.
    • Apply tools for exercising influence in real-life situations.
    • Apply tools for projecting charisma in real-life situations.
    • Manage and optimize their own psychological capital
    • Recognise the early signs of phenomena such as excess stress, burn-out, impostor syndrome, self-handicapping, and use self-management tools to reduce their negative impact.
  • Forms of tuition and assessment

    The online lectures will take place from Monday to Friday, from 6.30 pm to 9.00 pm CET. Please view the course syllabus (subject to change).

    The course will combine:

    • Lecturing, informed by the latest research on social perceptiveness, influence and charisma in organisations.
    • Discussions and debates based on real-life illustrations and cases, including "Crossroads Life" (https://www⁠.imdb.com/title/tt15548102/) , an innovative "cinematic case" based on the real life story of an executive in a global corporation.
    • In-class practice with influencing and charisma tools.
    • Role-plays and simulations challenging participants to apply what they have learned to a real-life-like situation.
    • Individual presentations allowing participants to bring together everything they had learned.

    Homework will consist of reviewing material previously learned, studying assigned readings and videos, recording a (short) daily reflection journal, and preparing individual assignments including a presentation to be delivered in a specific business situation.

    Hour division

    Lecturing (5 hrs), discussion and debate (5 hrs), group work (2.5 hrs), roleplays and simulations (7.5 hrs) and other practical exercises (5 hrs).

    Assessment

    The final grade will be based on: 

    • Homework assignments: 15%
    • In-class individual presentation: 20%
    • In-class simulation: 15%
    • Reflection video-journal: 30%
    • Participation in class discussions and debates: 20%
  • About the professor

    Dr. Emilia Bunea, CFA holds a PhD in Management from Vrije Universiteit Amsterdam. Her research on leadership has been published in Human Resource Management Review, Frontiers in Psychology, Harvard Business Review online and Academy of Management Proceedings, and covered by Wall Street Journal, Forbes, The Business of Home, GQ and others. Dr. Bunea held top executive roles with multinational corporations (most recently as CEO of an organization with 2 million customers), and is currently a board member for an asset management company. She has lectured on leadership worldwide at both business schools and corporates and has produced an award-winning film tracing a senior finance executive’s leadership journey.  Dr. Bunea gave a widely viewed TED talk on leadership at London Business School, and is the author of the Psychology Today blog “To Manage is Human”.

  • Course syllabus

    Please view course syllabus with the schedule (subject to change).