Why do some companies outperform their rivals? How is it possible for long-standing companies to be outdone by start-ups with a radically different approach to business? In the minor New Ways of Doing Business, you learn management principles to understand and assess how companies compete in today’s fast paced world of business. Particular attention is paid to how high-performing companies excel at using new ways of management and organization, and how managerial skills and leadership contribute to their success.
In this minor we start by imparting the basic knowledge of theories and concepts necessary to understand and assess modern business organizations. You will learn in PI about traditional and pioneering forms of organizational structures, frameworks to evaluate competitive environments, and capabilities and behaviors developed by successful managers.
Based on P1 knowledge and comprehension, you will be taught in P2 how to analyze and evaluate business models, as well as consider and explore opportunities for business model innovations. Case studies, guest lectures, individual work and teamwork will give you an understanding of how business models relate to competitive advantage in the dynamic world of modern business. They will also help you understand and critically evaluate choices in terms of funding sources, capital structure, and managerial skills’ development and actions to increase value. A real-world consulting project closes the minor in P3 and enables integration and application of the knowledge acquired during the minor.
Understanding business models requires a multidisciplinary perspective on the organization, its competitive environment, and its individuals. Students from other faculties (i.e., non-SBE students), universities and countries are eligible and welcome to participate in the minor! The diverse background of students in the minor ensures lively and interactive discussion and fosters broad-mindedness.