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Rethinking business models for a changing world

Business Administration: New ways of doing business

In the minor New Ways of Doing Business, practice meets theory in a highly interactive and engaging learning environment. As business environments evolve faster than ever before, this minor prepares you to think critically, act strategically, and innovate boldly. You’ll build a strong academic and practical foundation for your future career, while sharpening your ability to contribute meaningfully to the value and business model of any organization you join.

A dynamic and diverse learning experience

Across all courses, we combine traditional teaching with innovative, hands-on methods to create a rich and varied learning experience. Case studies, guest lectures, teamwork, and real-world projects allow you to explore the challenges businesses face today—and develop the tools to tackle them.

By the end of the programme, you will have a deeper understanding of how modern organizations compete, adapt, and thrive in a complex, competitive environment. You’ll also develop the essential skills to contribute not just as a future manager, but as a thoughtful and capable individual.

After completing the minor, you will:

  • Understand key theories and frameworks
    Gain an advanced understanding of traditional and emerging approaches to analyzing organizations and their environments.
  • Apply theory to practice
    Use theoretical models and tools to analyze real organizations and business problems.
  • Think critically and communicate effectively
    Build your ability to construct, defend, and communicate recommendations—both in writing and in presentations.
  • Work effectively in teams
    Learn how to collaborate, manage projects, and deliver results under time constraints.

In addition to these content-related outcomes, this minor helps you strengthen vital personal and professional skills:

  • Self-reliance
  • Strategic thinking
  • Creativity
  • Effective communication

Throughout the minor, you’ll be challenged to reflect, question assumptions, and think beyond conventional approaches to business.

Optional internship opportunity

As part of the minor, you also have the opportunity to complete a 12 EC internship. If you choose this option, the internship must take place during either Periods 1 & 2 or Periods 2 & 3. For more information, or for support in finding and applying for an internship, please contact Career Services at the Faculty of Business and Economics.

For detailed course objectives and descriptions, please refer to the official study guide.

1. Business Professionals

Explore the human side of business modeling by studying the roles and impact of professionals such as CEOs and functional leaders. The course combines theory with practice to foster reflection, leadership insight, and professional development. You will learn to analyze business model challenges through the lens of business professionals and your own career aspirations. Tutorials involve case studies, discussions, and role-based exercises; active participation is key.

2. Foundations of Business Administration

Gain a foundational understanding of organizations through modern, symbolic, and postmodern perspectives. You will apply theoretical tools to real-world firms and learn to assess structures, cultures, environments, and power dynamics. The course fosters critical, creative, and practical thinking to solve managerial challenges. Learning methods include lectures, group discussions, role-plays, case studies, and video-based assignments.

3. Business Model Assessment

Learn the fundamentals of corporate finance to analyze and assess the financial viability of business models. You will cover topics like financial statement analysis, capital budgeting, and investment decision-making. The goal is to apply finance concepts to real-life business challenges and develop strategic recommendations. Lectures present theory while tutorials apply concepts through exercises and case discussions.

4. Business Models: Traditional and Emerging Perspectives

Examine how firms create, deliver, and capture value through traditional and innovative business models. You will explore competitive advantage, strategy, and AI-assisted business model innovation.
This blended learning course combines online knowledge clips, interactive lectures, and team-based tutorials. Students engage in debates, case studies, AI tool use, and real-time discussions to develop critical and strategic thinking.

5. Business Project

Work on a real-world consultancy project to bridge theory and practice and tackle complex business issues. You will conduct applied research, analyze organizational challenges, and propose well-founded solutions. The course develops academic research skills, leadership, teamwork, and professional communication. Tutorials and lectures guide students through the consulting process; peer collaboration is central.

6. Internship (Optional)

Apply academic knowledge in a real organizational context through a 12 EC internship. Students gain insights into workplace dynamics, stakeholder engagement, and practical problem-solving.
The internship develops professional skills, self-awareness, and bridges academic theory with practice. Internships must be approved and supervised; support is provided by Career Services.
Assessment is based on a written report linking your work to academic literature and course themes.

Overview courses

  • Foundations of Business Administration

    Get familiar with the foundations of business administration: strategy, marketing, finance, accounting, logistics, technology, and human resource management. 

    Watch this video for more information

  • Business Professional

    Familiarize yourself with different functional management jobs, including CEO, Marketing, HRM, and CTO. You will develop your soft skills, such as persuasion, negotiation, presentation, and networking. 

    Watch this video for more information

  • Business Models: Traditional and Emerging Perspectives

    This course begins with an in-depth exploration of ideas around business-level competitive advantage, value creation, and industry-level competitive dynamics. We build on these foundations to explore how business models address these competitive realities. In this way, the course provides a "deep-dive" into the relationship between an organization's strategy and its business model. Students will learn about both traditional and emergent business models and explore their connection with theories of business-level strategy.

  • Business Model Assessment

    Part of doing business is being able to produce and interpret financial data. In this course, you will become familiar with finance and accounting practices, and will develop skills and insights to assess (your own or any other) business models.

  • Business Project

    With the knowledge you acquired in this minor, design and conduct a consultancy project for a real-life organization. Last year’s organization we worked with was Total.

Mike Roozenburg

Mike Roozenburg

This minor has given me a profound understanding of the strategies and challenges in creating successful business models that can withstand the rapidly changing circumstances of the current market. 

Read more

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