The Master’s programme in Digital Business and Innovation aims to answer such questions by enabling students to form a bridge between business and technology. The curriculum links information systems with innovation management, covering everything from traditional enterprise resource planning systems to chatbots, artificial intelligence and social media. But more importantly, you learn how to innovate on products, services, processes and business models in a business context by using these new technologies. Unsurprisingly, this combination is extremely attractive to companies currently undergoing a digital transformation process or advising others in this phase. If you’re ready to meet the business challenges of the digital age with academic skills as well as hands-on experience, join us!
Meet the business challenges of the digital age
Digital technologies are changing businesses. But how do these technologies come about in the first place? What are their consequences for both people and organisations? And how are they disrupting entire industries?
Discover your Digital Business and Innovation programme
Explore the programme content
If you’re curious about digital changes in the world, have an affinity with technology and have an entrepeneurial and a go-getting attitude, Digital Business and Innovation is the right programme for you. In this programme you are encouraged to take advantage of the many opportunities that are available within and around the programme. Your interest goes beyond just getting a job – you will be entering an academic programme, not just a vocational one.