Consumers are exposed to commercial messages every day. How do you make sure your story stands out, is credible, and truly makes an impact? During your studies, you gain scientific knowledge about persuasive communication, consumer behaviour, public relations, and branding, helping you answer exactly that question.
Theory, strategy, and creativity in real-life assignments
In CS: Marketing Communications, you combine scientific theory with strategic thinking and creativity in your courses and assignments. You regularly collaborate with stakeholders from professional practice (such as companies or non-profit organisations), tackling communication challenges from multiple perspectives. In addition, you conduct scientific research into the effectiveness of communication techniques, learning to substantiate what works — and why.
Prefer to study CS: Marketing Communications in Dutch? Then choose CW: Marketingcommunicatie.