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Make companies smarter with maths, AI, and data.
Most graduates of the Bachelor’s in Business Analytics continue with a Master’s, but you can also start working straight away as a data scientist or consultant.

Employers value the rare blend of strong maths, computing skills and business sense. You can run rigorous analyses, find innovative solutions and, thanks to strong consulting and communication skills, persuade people to put them into practice.

Alumna Laura about her job at EY

Laura van der Bijl works as a Senior Manager AI & Data at EY: “I focus on helping businesses become data-driven. This involves making sure that, for example, a dashboard platform is built so insights are easy for everyone to access, and actively listening to what the company needs.”

What can you do after your Bachelor’s degree?

Further your education

Would you like to continue in Business Analytics? The logical next step is the Master of Business Analytics. You can also choose a related master’s, such as Artificial Intelligence, Information Sciences, or Econometrics and Operations Research.

The Bachelor’s gives you the foundation; the Master’s adds depth and specialisation, and ends with a six-month research internship at a company or research institute. In the Master’s you choose one of three specialisations: Computational Intelligence (machine learning, deep learning and language models), Financial Risk Management (pricing financial products and managing risk) or Optimization of Business Processes (algorithms that improve planning and operations). Recent Master’s projects:

  • Faster emergency response: a simulation study redesigned where Amsterdam’s fire trucks are stationed, so emergency services can reach incidents as quickly as possible.
  • Better cancer treatment: reinforcement learning was used to optimise chemotherapy dosing in the gynaecology department of a Dutch hospital. 
  • Detecting money laundering: explainable AI flagged suspicious transactions at a financial firm on the Amsterdam Zuidas.

Support for your career

A dedicated internship office and internship coordinator help you find a placement, a study-and-career course prepares you for the job market, and you can stay connected through our alumni network.

Start working

You can work across many sectors, from government, finance and transport to the police, or at companies such as Deloitte, KLM and Heineken. Find out what a role at Heineken could look like.

Common job titles for our graduates include:

  • IT Architect
  • Backend Engineer
  • Data Scientist
  • Tech Consultant AI & Data
  • Reporting Specialist
  • Analytics Consultant
  • FRM Consultant
  • Commercial Analyst
  • AI Engineer

Graduates are in high demand, with starting salaries around €3,000 gross per month after the Bachelor’s. A Master’s opens up more senior and specialised roles, and faster career progression.

Where did our students end up?

Want to apply for Business Analytics?

Check the admission requirements

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