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Make companies smarter with maths, AI, and data.

Organisations collect huge amounts of data, but data on its own does not improve results. As a business analyst you turn data into better decisions. You combine mathematics, data analysis, computer science and business to help companies, governments and non-profit organisations work smarter. Artificial intelligence and machine learning are two of the many tools you learn to use, alongside statistics, optimisation and programming.

You put this to work on real questions, such as: how do you make sure a webshop never runs out of stock? What is the best price for each seat in a stadium? Which customers should a retailer give a discount?

Why study Business Analytics at VU Amsterdam?

  • Proven programme: Business Analytics has been taught at VU Amsterdam for more than 35 years, with a large national and international network of companies and organisations.
  • Small-group teaching: format of lectures and accompanying tutorials in small groups, with a lot of personal guidance, tutoring, and hands-on project work.
  • Expert teaching team: mathematicians, computer scientists, finance specialists and econometricians with a shared passion for maths, data and business.
  • An international classroom: the programme is taught entirely in English, with students from many different countries.
  • Zuidas: you study on VU's campus in the heart of Amsterdam's Zuidas business district, close to the companies and institutions where our graduates work.

A clear next step: continue with our highly regarded master’s in Business Analytics after your bachelor’s.

Applying Bachelors Programme
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Business Analytics in 1 minute

Business Analytics in 1 minute

“It has always interested me how reality can be captured in statistics and graphs, such as data analyses of football matches and players. It feels good to visibly improve your skills in data analysis.” – Thijmen van Es, bachelor's student Business Analytics. Check out his video.

Or explore the programme content

Change your world, study Business Analytics

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