This minor was formerly known as Understanding and influencing decisions in business and society
In this minor we start by providing you with the basic knowledge of theories and concepts that is necessary to understand how decisions are made, and to give insight into how and when humans deviate from rational thinking, in systematic and often predictable ways.
Based on this knowledge and insight, you will learn to develop interventions to influence the behaviour of others (through nudging and social influence tactics) in order to achieve societal and business goals, such as increasing sustainable behaviour, a more healthy lifestyle or sales of the company. Through historical and every day examples of leadership you will learn to improve (your own) leadership skills and the related output of teams and organizations. Furthermore, you will learn to formulate more effective negotiation strategies. Finally, you will discuss the ethical aspects of such influence strategies.
Students from other faculties or universities are eligible and are encouraged to take part in the minor. The diversity of students from different educational programs, universities and countries is a valuable element in the discussion of human’s irrational behaviour.