Education Research Current About VU Amsterdam NL
Login as
Prospective student Student Employee
Bachelor Master VU for Professionals
Exchange programme VU Amsterdam Summer School Honours programme VU-NT2 Semester in Amsterdam
PhD at VU Amsterdam Research highlights Prizes and distinctions
Research institutes Our scientists Research Impact Support Portal Creating impact
News Events calendar Healthy living at VU Amsterdam
Israël and Palestinian regions Culture on campus
Practical matters Mission and core values Entrepreneurship on VU Campus
Governance Partnerships Alumni University Library Working at VU Amsterdam
Sorry! De informatie die je zoekt, is enkel beschikbaar in het Engels.
This programme is saved in My Study Choice.
Something went wrong with processing the request.
Something went wrong with processing the request.

Make an impact in the public debate

Communication Science: Media and Democracy

Is social media causing polarisation? Why is trust in journalism and politics decreasing? And do we really consume as much fake news as we think?

In this specialisation, you will become an expert in the societal impact of communication processes. You will examine how public debate is shaped, explore the interactions between journalists, media, politicians, organisations, and citizens, and analyse how these dynamics influence public opinion.

Here you will find an overview of the master's year per specialisation.

The start date for Communication Science is 1 September.

Studies in figures

VU Master's Event

Saturday 7 March 2026

Want another direction?

Communication Science has three different specialisations

The programme

The Master’s programme in Communication Science: Media and Democracy offers theoretical depth on social issues that you will learn to apply in the professional field.

In the first semester of the Media and Democracy program, you will follow the courses 'Source to Story: Creating Public Debate' and 'Headlines to Mindset: Shaping Public Opinion'. You will also complete two method courses that focus on innovative approaches of collecting and analysing data. Additionally, you will follow Impact with Media and Democracy in the first semester, a course designed to help you apply scientific research to real-world communication challenges.

In the second semester, you will choose two electives to broaden your knowledge or dive deeper into specific topics. The electives include Communication Technology in Organizations, Branding and Design, Social Marketing, Storytelling: the Persuasive Power of Narratives, Privacy, Self-disclosure and Big Data, and Social Robotics. You will also start your Master’s thesis in the second semester. One of your lecturers (each a leading expert in their field) will supervise you in your research on the latest developments in communication and media. 

Courses

  • Source to Story: Creating Public Debate 
  • Headlines to Mindset: Shaping Public Opinion 
  • Research Methods in Communication Science 
  • Political Communication for Impact 
  • Computational Analysis of Digital Communication 
  • Masterthesis Communication Science 

Course highlights

In the course “Source to Story: Creating Public Debate”, you will explore how dynamic and often heated public debates on societal issues — from global pandemics and climate change to immigration and international conflicts — are shaped. The central question is: who controls or influences the public debate? You will learn how digitalisation, fragmentation and polarisation have changed the ability of different parties - such as politicians, lobbyists, journalists and the public - to engage in the debate. You will also apply the theory by actively contributing to public debate yourself by creating blogs, vlogs, or explainer content and developing a research proposal.

The course “Headlines to Mindset: Forming Public Opinion” is about how public information influences citizens' opinions. What impact does the public debate – about politics, climate change or security – have on your opinions? How do citizens process information in today’s fragmented and digital media environment? You will explore the extent to which social media contribute to polarisation and the role algorithms play in this process. In working groups, you will complete weekly assignments that translate theoretical insights into practical outputs. For example, you may write a chapter for a social studies textbook, create a visualisation for a children’s news programme, or make an Instagram Reel. With these skills, you learn to critically understand information and to explain complex social issues in a comprehensible way to different audiences. 

Consult the Study Guide for more information.

Interdisciplinary

At Communication Science at VU, you will be taught by lecturers and researchers from a wide range of academic backgrounds. While they specialize in Communication Science, many also bring expertise from social psychology, media psychology, political science, and text, film and literary studies. Teaching and research are closely intertwined, ensuring that your education is directly informed by the latest academic insights. 

Impact with Media and Democracy

In each specialization, you will take one project course during the first semester: Impact with Media and Democracy. In this course, you are challenged to tackle societal issues by conducting research for a company or organization that is facing a communication problem. Based on a thorough scientific analysis, you present a concrete recommendation or intervention to the organization.

For stakeholders, this proves to be very useful: in previous years, many of these recommendations have been directly adopted and implemented in practice. Through these practical assignments, you gain practical experience during your Communication Science degree and develop a clear understanding of the types of challenges organizations commonly face.

You will also work on company-provided real-life cases in other courses.Throughout the CS: Media and Democracy programme, you will have ample opportunity to strengthen both your professional skills and your network. 

Change your future with Communication Science: Media and Democracy

Change your future with Communication Science: Media and Democracy

After completing the Master’s in Communication Science, you could pursue a career as a strategist at a marketing or advertising agency, or work as a communication consultant for organizations in the private sector, non-profit sector, or government.

Explore your future prospects
 Woman with a cellphone and headphones

Quick links

Homepage Culture on campus VU Sports Centre Dashboard

Study

Academic calendar Study guide Timetable Canvas

Featured

VUfonds VU Magazine Ad Valvas Digital accessibility

About VU Amsterdam

Contact us Working at VU Amsterdam Faculties Divisions
Privacy Disclaimer Safety Web Colophon Cookie Settings Web Archive

Copyright © 2026 - Vrije Universiteit Amsterdam