Are you strategic, creative – and interested in how brands can truly engage and persuade people? In the Master’s specialisation CS: Marketing Communication at Vrije Universiteit Amsterdam, you apply scientific insights to develop effective marketing communications of the future.
Consumers are exposed to commercial messages every day. How do you make sure your story stands out, is credible, and truly makes an impact? During your studies, you gain scientific knowledge about persuasive communication, consumer behaviour, public relations, and branding, helping you answer exactly that question.
Theory, strategy, and creativity in real-life assignments
In CS: Marketing Communication, you combine scientific theory with strategic thinking and creativity in your courses and assignments. You regularly collaborate with stakeholders from professional practice (such as companies or non-profit organisations), tackling communication challenges from multiple perspectives. In addition, you conduct scientific research into the effectiveness of communication techniques, learning to substantiate what works — and why.
Prefer to study CS: Marketing Communication in Dutch? Then choose CW: Marketingcommunicatie.