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Think further about future entrepreneurship

Sem01 (2025-2026) The Future Entrepreneur

Up until recently, the VU had as its slogan: Looking Further. We do exactly that as the future focus prompts a big picture perspective.

This course challenges its participants to think further and to anticipate what may be lying ahead. It focuses on future trends that will shape enterprising opportunities as well as the role that enterprising will play in society. Thus, it is open to a broad range of ways of enterprising that may not be viewed as ‘enterprising’ yet, which encourages creative connection to students’ study specialization and interests. 

Because anticipating the future necessarily involves speculation, it also challenges its participants to employ academic as well as non-academic sources, and speculative as well as evidence based sources, while remaining cautious with regard to the reliability and validity of all.

Course details

  • Practical information

    Academic year
    2025-2026

    Semester
    1

    Period
    1

    Day(s)
    Monday & Thursday

    Time
    18:00 – 20:30

    Number of meetings
    11

    Dates of all meetings
    1, 8, 15, 18, 22, 25, 29 September
    2, 6, 9, 13 October

    Location
    Vrije Universiteit, De Boelelaan 1105, 1081 HV Amsterdam

    Room
    To be announced

    Credits
    6

    Course coordinator and lecturer:

    • dr. Joeri van Hugten (Assistant Professor of Entrepreneurship, School of Business & Economics, Management and Organisation)

    Please contact Joeri van Hugten at j.g.w.j.van.hugten@vu.nl  if you have questions.

  • Learning objectives

    • To develop creative, critical, synthesizing, and anticipatory thinking skills
    • To develop knowledge about current and future conceptions of entrepreneurship
  • Working formats & structure

    The course engages the students in active learning. Sessions center on professor-led class discussions of the readings, and how they can be used in the two assignments. In the last session, students present their future business idea. Active participation and preparation counts as a percentage of the final grade.

    There are two assignments.

    The glitched slide deck. Entrepreneurs pitch their business ideas to stakeholders using a slide deck, with some slides on the current situation, and some slides on the business model that turns that situation into an opportunity for value creation. You and one co-student create such a slide deck with a twist: this is a slide deck from 2035, and the deck contains two version of slides on ‘the current situation’ that differ wildly from each other, and yet the business model slides fit with both. Bring your own expertise and interests to the topic. Some examples of potential topics to be investigated are the increasing economic inequality, sustainable development and resource depletion, agritech, AI consulting, surveillance, synthetic biotech, water management.

    The 2035 Entrepreneurship Index Report. The big consulting companies and state institutions issue index reports on everything from AI to birth rates, summarizing all the development of the past year. So, surely, you can then individually also create such a report on prevalence and importance of various types and forms of entrepreneurship (across all fields). In fact, to make it more interesting, let’s add the twist that you instead summarize future developments, say until 2035. In the course we will discuss some tools for you, like the scenario method, identifying and investigating so-called driving forces which impact these various possible future types and forms of entrepreneurship.

  • Assessment methods

    Each assignments counts for 40% of your grade, and active participation and preparation in each session counts for the remaining 20%. You have one resit attempt for each assignment.

  • Study materials

    Two or three academic research articles per week.

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