Education Research Current About VU Amsterdam NL
Bachelor's programmes Master's programmes VU for Professionals
Exchange programme VU Amsterdam Summer School Honours Programme Dutch language courses (NT2) Semester in Amsterdam
PhD at VU Amsterdam Featured research Prizes and distinctions
Interdisciplinary research institutes Scientists of VU Amsterdam Research Impact Support Portal Create impact with your research
News Events calendar Moving towards a healthier future
VU UPDATE: Situation in Israel and the Palestinian regions Culture at VU Amsterdam
Practical matters Mission, core values and vision Entrepreneurship on VU Campus
Governance of VU Amsterdam Valorisation and impact Partnering with VU Amsterdam VU Alumni Community Take a look at our vacancies!
Sorry! De informatie die je zoekt, is enkel beschikbaar in het Engels.
This programme is saved in My Study Choice.
Something went wrong with processing the request.
Something went wrong with processing the request.
Ethnographers studying AI at work

AI@Work

AI is becoming part of work and organizing in many different ways. Sometimes organizations introduce AI deliberately, while in other cases employees start experimenting with new tools on their own. What happens next is rarely straightforward. Technologies are developed, interpreted, adapted, worked around, and sometimes resisted as people find ways of incorporating them into existing practices and ways of working.

The AI@Work group, part of the KIN Center for Digital Innovation, studies these developments as they happen in practice. Our researchers spend long periods of time inside organizations, often for months or years, following both how AI is developed and how it becomes part of everyday work.

We study AI across a wide range of professions, industries, and forms of knowledge work. Our research has taken us into settings as different as software development, historical research, recruitment, healthcare, professional services, sports, and the creative industries. We also study the work of the people who develop AI systems. These different settings allow us to examine how technologies and ways of working take shape together, rather than assuming that AI has a fixed or predictable impact.

Across these settings, we are interested in what happens to work and organizing when AI becomes involved: how people develop and share knowledge, how expertise changes, how decisions are made, how responsibilities are worked out, and how professional and organizational relationships develop over time. We also ask what remains surprisingly stable, and why.

Headed by Marleen Huysman, AI@Work works closely with organizations, policymakers, designers, and professionals outside academia. Through research, teaching, and collaboration with practice, we aim to help people look beyond both the promises and the fears surrounding AI and to make more informed choices about how it is developed and used at work.

AI@Work Research Team
AI@Work Research Papers
AI@Work Research Projects
Bridging Researchers & Practitioners

Discover how we connect researchers and practitioners

Education for Professionals

Turn AI initiatives into effective value for your organizations

Research approach: embedded ethnographic research

At AI@Work we study the process of designing, implementing and using  AI tools in the workplace by means of ethnographic research, which has proven an effective way to study technology in action and do justice to how it entwines with organizing. Ethnographic research is exceptionally well-suited for studying emerging intelligent technologies. The inductive and exploratory characteristic of ethnographic research makes it suitable to study phenomena in the making and settings that are emergent and not yet stable nor coherent. In fact, ethnographers are advised to enter the field with as few assumptions as possible and develop insights that are grounded in empirical observations. Also, ethnography often entails longitudinal field research which is fitting for studying processes and relations.

The bridge between researchers and practitioners

AI@Work transforms academic research into tools and strategies organizations can use today. The research group provides platforms for collaboration with professionals, runs workshops in the organizations it studies to reflect on findings together, and has developed practical recommendations for the responsible development and use of AI in organizational settings.

AI@Work for practitioners

AI@Work Researchers in the Filed

Are you looking for a way to broaden your (organization's) perspective on digital innovation?

Please contact us

Quick links

Homepage VU Amsterdam Culture at VU Amsterdam University Library Dashboard

Study

Academic calendar Study Guide Timetable Canvas

Featured

Donate to the VU Fund VU Magazine Ad Valvas Digital accessibility

About VU Amsterdam

Contact with VU Amsterdam Take a look at our vacancies! Faculties VU Amsterdam Divisions VU Amsterdam
Privacy Disclaimer Safety Web Colophon Cookie settings Web Archive

Copyright © VU