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Marketing

Marketing

"Our group strives for excellence in research and teaching, with an emphasis on relevance for business and society" - Prof. Dr. Dennis Herhausen - Head of Department

The Marketing Deparment is a relatively young and ambitious group. We have experienced a strong growth in the recent past and will continue to expand in the future.

We are a research-oriented department that engages in high-quality research that is published in major international scientific journals. Our research focuses on all three domains of marketing: Consumer Behavior, Modeling, and Strategy. We offer a broad programme of marketing courses, including a highly-evaluated MSc in Marketing, and a part time MSc in Marketing that is oriented towards students with relevant working experience.

Faculty and Staff

Meet our Faculty and Staff members

At the Marketing department of Vrije Universiteit Amsterdam, we study how consumer behavior and marketing strategy are shaped by new technologies, digital communication, innovation, emotions, identities, and sustainability. Our team combines scientific excellence with real-world relevance, publishing in top-tier international journals and sharing insights through inspiring teaching. In this way, we help organizations make better strategic decisions and create lasting value in the everyday lives of consumers.

Contact us

School of Business and Economics
De Boelelaan 1105
1081 HV Amsterdam

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