Do you want to explore the world of apps and social media, and learn to look at digital media, television, film and streaming media with a critical eye? Do you want to understand the unwritten code of media relations? And are you interested in culture and creativity? Then, a programme in media at VU Amsterdam is the right choice for you.
As a cultural and innovative city, Amsterdam itself will inspire you. Every day there is a cool festival to attend and copywriters, artists, photographers and filmmakers meet up at various hotspots around the city. You will find creative expression in the streets, in museums and within companies. And more and more organisations are wanting their employees to relax in green offices or perhaps by listening to mindfulness podcasts.
Social media is used to attract as many customers as possible and influencers are paid to share how much they like a certain product or service. Can you make out which reviews are real and which are sponsored by a company? With the increased popularity of sites such as Tripadvisor, and the publishing of all experiences with virtually all products and services you can buy, everyone now has a voice. But which voice determines the outcome and who sets the trend for tomorrow? Do you know? If you want to delve into the reptilian brain and learn all about marketing funnels and purchasing behaviour via media, then this is the perfect field for you to explore. When you study media, you can advise organisations on a sustainable digital transformation and using audiovisual media, and you can also write about your vision and findings.
Dive into the many archives at museums, look at media expressions through a historical lens and see how media inspires, engages, informs and sometimes also calls for action. The way media is used is constantly changing, so what is hot now will soon be outdated. And not everyone understands the various communication channels equally well. It is up to you to help people, to advise companies, or perhaps to become the latest influencer, Tiktokker or Insta-expert. Media can make or break you. As a media expert, you are a key asset to an organisation. Whether it’s as a pioneer in the spotlight or mostly behind the scenes, you can make all the difference.
Choose a Bachelor's or Master's in media at VU Amsterdam
Find out which Bachelor's and Master's programmes include media in their curriculum and come study at VU Amsterdam. Make sure to check out the ‘Future’ tab of the programme webpage if you want to know what you can do after your studies. We hope to see you at one of our online activities or at an education fair abroad!
