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VU Designstudio

VU Designstudio is your one-stop-shop for design, layout and production support of offline and online communication tools.

We specialize in creating visual communications. We bring the identity of Vrije Universiteit Amsterdam to life with the goal of increasing the VU’s visibility both internally and externally. We develop the VU’s corporate identity and brand policy and ensure consistent implementation. We also oversee projects from briefing through to completion. We deliver products such as flyers, online magazines, annual reports, posters, infographics, animations, videos, and visual content. In addition to custom work, we develop standardized, easy-to-use templates for communication materials

At VU Amsterdam, there are three possible approaches to designing a communication piece:

1. VU Designstudio handles the design at an hourly rate and arranges production in collaboration with contracted partners.

2. VU Designstudio oversees the design process at an external design agency (a fixed pool selected through a competitive bidding process) and, if desired, arranges production in collaboration with contract partners.

3. The client creates the communication material themselves using standard templates in the brand portal. These are facilitated by VU Designstudio. Print work is processed directly through the brand portal by ReproVU.

The choice of approach depends on the complexity of the assignment and the capacity at VU Designstudio. Naturally, the available budget and the client’s capacity are also determining factors. In all cases, VU Designstudio is happy to advise on the best approach.

Contact VU Designstudio at designstudio@vu.nl or call 020 59 83533.

Or fill out our intake form: VU Designstudio Assignment Form

VU Designstudio

  • Project management

    Project managers supervise graphic projects. They share their thoughts and advise the client about the approach and monitor the unity with other current assignments (campaigns for example). The project manager monitors planning, progress and budget. Project managers are the link between the client, the supplier and the production department inside and outside VU Amsterdam.

    Contact
    Myra Akkerhuis
    VU Main Building - 3A
    De Boelelaan 1101
    1081 HV  Amsterdam

    Tel: 020 59 83533

    E-mail: designstudio@vu.nl

  • Art director

    The designer is responsible for the visual translation of VU Amsterdam’s identity to develop a creative concept starting with the idea, possibly together with an external agency. The designer translates the client's wishes into suitable means of communication or a campaign so that it can be worked out within the set house style framework. For larger assignments, which are outsourced, the designer provides (inspiring) input for the briefing, shares thoughts with the client, and visualises and checks the product. 

    Contact
    designstudio@vu.nl

  • Photography & video

    The image editor can work on all kinds of image projects (photos, videos, animations, etc.), from concept to production and from image research to advice. The image editor is also (jointly) responsible for drawing up the image guidelines and advises staff and third parties on their use.
    The image editor acts as a point of contact for photographers, video makers and other suppliers and is responsible for the picture archive.

    Contact
    Adrie Smits, fotografie@vu.nl

  • Design

    The designers are responsible for the design of online and offline communication materials in line with the VU’s corporate identity. They advise clients and translate their wishes into visually compelling designs.
    The designers are also involved in the ongoing development and maintenance of the VU corporate identity.
    They also design templates for the self-service portal (brand portal) so that you can create posters, roll-up banners, flyers, and business cards in the corporate style yourself.

    Contact
    Esther van Munster and Rudie Jaspers at designstudio@vu.nl

  • Production supervision

    Our order coordinators are happy to work with you to discuss the design, the use of different paper types, and finishing options. But they can also advise you, for example, on printing on other materials or on ways to make your project stand out even more. All of our staff members have a background in graphic design and years of experience in print communications and media. Together, they form the VU’s professional and experienced print team.

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