VU Amsterdam has one logo and is mainly recognised by this logo. It is therefore important to use the logo properly and unambiguously. The following rules apply to the use of the logo, laid down in the VU brand policy on 26 April 2022*:
- All VU organisational units use the VU logo.
- You can add the name of a faculty or research institute to the VU logo. You can only add one name: a faculty name or an institute name - so that the target group or recipient immediately knows who the sender is. In the case of a collaboration between faculties/research institutes, only the VU logo should be used, without the addition of the name of the faculty or institute.
- Study programmes, services, projects, programmes and facilities use the general VU logo, without an addition.
- For collaborations, we use the VU logo without the addition of the faculty or institute.
- Organisations with which VU cooperates may use the VU logo in their communications only with the permission of the Communications & Marketing Department.
* A deadline of 3 years, 2023-2025, has been agreed for replacing and converting old logos to the new VU brand policy. This will be facilitated by Communications & Marketing.
Unlawful use of the VU logo
The VU logo is protected by trademark law: it is registered as a trademark at the Benelux Office for Intellectual Property (BOIP). Copying or modifying the logo or using any of its parts is not permitted. The rights to the VU logo and its individual components belong to VU Amsterdam and are exercised by the Executive Board. Unauthorised use may have legal consequences.
Download the VU logo
VU logo for screen presentations
VU logo for printing
VU avatar for social media
Blue:
White:
VU logos for faculties and research institutes
The VU logos for our faculties and research institutes can be found in the VU Brandportal
If you’d like to have a diapositive version, a different file format or if you have another question about the
VU logo, please contact the VU Designstudio: designstudio@vu.nl, 020 598 3533.