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Managing AI beyond the hype

Admission requirements

This course is targeted to:

  • Managers who are responsible for the development and use of AI in their organization, team, or business unit or who want to spur this and who:
    • are curious about recent AI trends and its implications for management and organization
    • want to gain a better understanding of the different AI technologies and what they can or cannot do
    • have already started or are planning to develop and/or implement AI in their organizations
    • are interested in the responsible and human-centric development, implementation, and use of AI technologies

Typical job titles of people following this program would for example be: innovation manager, program manager, AI lead, Digital Innovation manager, digital transformation leader, product owner, program manager, IT manager, business analyst, consultant, etc.


Admission requirements:  

  • A completed academic education at master's level *
  • At least 3 years of work experience
  • Proficiency in English since the course will be taught in English 
    (assignment can be written in Dutch if preferred)
  • The program does not require prior knowledge of AI
  • *If you have a bachelor’s degree from HBO or a university, you can still fulfil the admission requirements. This requirement refers to an academic level of work and thinking. If this is the case for you, you are welcome to contact us to discuss this.


Tuition & Financial Support

  • The tuition fee for the Managing AI program is €11,500. 
  • We offer a 10% discount (€10,350) for alumni of SBE master- and Executive Education programs)
  • We also offer the same discount rate of €10,350 (10% discount) if you register before July 3rd 2026.
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