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Managing AI beyond the hype

As AI transforms work it brings major opportunities along with new complexities. These technologies differ from earlier digital tools and require fresh thinking about how we design and use them today.

Despite great visions, 80% of Artificial Intelligence (AI) initiatives fail to create value for organizations. The answer is not having better technologies, rather is how to implement and manage them at work. This program is tailored for hitting to the core of this challenge for those who want to turn AI initiatives into effective and sustainable value for organizations. 

The potential of AI is undeniable to elevate efficiency, enhance effectiveness, create new ideas and foster innovation. However, many organizations struggle to turn this potential to actual value. Moving from pilots to practice, and turning explorations into effective initiatives integrated into the day-to-day work requires different mindsets, tools, approaches, and techniques. 

Managing AI At a glance

  • Duration: approximately 6 months
  • Start date: Sep/Oct. 2026
  • Costs: €11,500. (10% discount for early birds and alumni) 
  • Language: English
  • Lectures: approximately 14 days every other week
  • Time investment: 8-12 hours a week (lectures and preparation time)
  • Location: VU 


This course is unique because it:

  • Enables you to develop a comprehensive and systematic roadmap for making AI work for your organizations and clients.
  • Gives you a solid basis in understanding various AI technologies without a hidden sales agenda
  • Goes beyond the hype of AI technologies by using a practice view that sheds light on how AI is actually developed, implemented, and used in organizations
  • Involves many activities that aim to tackle practical challenges and questions that participants have encountered based on their own (organizational) experiences
  • Provides the opportunity to collectively learn, critically reflect and co-create with colleagues from other organizations
  • Is rooted in first-hand academic research across industries
  • Allows you to interact with a wide range of lecturers who are all leading experts in their field
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