You will learn how these models work and explore real-world applications, from automating text generation to creating compelling visual content. Practical sessions on prompt engineering and popular AI tools will help you master techniques you can immediately apply to enhance customer communication, marketing, design, and internal workflows.
Designed for professionals with some experience in programming and data analysis, this course will equip you with the skills and confidence to use generative AI strategically, ensuring your organisation stays ahead in a rapidly evolving landscape.
Key Topics Include:
- Overview of AI and the significance of Generative AI
- In-depth exploration of Generative Adversarial Networks (GANs) and Variational Autoencoders (VAEs)
- Advanced generative techniques, including diffusion models and transformer architectures
- Applications in art, music, and natural language processing
- Ethical considerations and future trends in Generative AI
Participants will engage in hands-on coding sessions using popular frameworks like TensorFlow and PyTorch, culminating in a capstone project that allows them to apply their learning. This course is ideal for those with a basic understanding of Python and machine learning concepts who are eager to explore the creative possibilities of AI. Join us to unlock the potential of Generative AI!
Key Deliverables:
- Daily assignments to reinforce theoretical and practical understanding
- Final project to demonstrate the practical application of robust and stochastic optimisation techniques
- Case studies to connect course concepts to real-world problems
Practical programme information:
Starting dates: 31 October 2025
Tuition fee: € 4,995
Format: This course consists of 8 full days of study.
Participants are expected to work at home for 4 to 8 hours per week
Group size: 8-18
Registration deadline: 3 October 2025
(The organisation has the right to cancel or postpone the course by 3 October 2025 if there are fewer than 8 admissions)
For more information about this course, please contact: BAforIndustry@vu.nl
This course is part of the Business Analytics for Industry programme.
It includes two other courses:
