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How do investors evaluate past entrepreneurial failure?

Unpacking failure due to lack of skill versus bad luck. The study addresses the limited work on investors' perspectives regarding entrepreneurs who have experienced past failures.

The authors aim to bridge this gap and highlight the inherent asymmetry between failure and success. While success necessitates a combination of skill and luck, failure can arise from either a lack of skill or unfortunate circumstances. The study seeks to investigate whether investors exhibit a "failure-averse" attitude, discounting failed entrepreneurs even with additional information on their skills, or if they make rational judgments by considering skill-related cues and funding new startups accordingly.

To explore these questions, the researchers employ experiments within the context of equity crowdfunding. They examine how prospective crowdfunding investors integrate information about past outcomes and entrepreneurial skill. The results indicate that investors effectively incorporate informational cues and make rational assessments. The study underscores the increasing ease of launching entrepreneurial ventures due to digital advancements, resulting in higher failure rates. It also highlights the changing landscape of entrepreneurship, where many individuals engage in multiple ventures, including those who have experienced prior failures. The authors emphasize the importance of understanding how investors evaluate past entrepreneurial outcomes and entrepreneurs with failure experiences. By shedding light on this topic, the study aims to contribute to the understanding of entrepreneurial resource acquisition in the current entrepreneurial landscape.

Research co-authored by Mirjam van Praag,

Research co-authored by Mirjam van Praag,

President of the Executive Board of VU Amsterdam and professor of Entrepreneurship at Copenhagen Business School. Other recent research from Mirjam van Praag:

Huber, L. Rosendahl, S. Parker, R. Sloof and M. Van Praag (2021) Diverse Cognitive Skills and Team Performance: A Field Experiment Based on an Entrepreneurship Education Program, Journal of Economic Behavior & Organization, 170, 569-588.

Picture by Jacqueline de Haas 

Publication details

Read the full paper

Authors

  • Diego Zunino
    SKEMA Business School and Université Côte d'Azur (GREDEG)
  • Gary Dushnitsky
    London Business School
  • Mirjam van Praag
    Copenhagen Business School

Published in Academy of Management Journal, 2022, 65 (4), pp.1083-1109. DOI: 10.5465/amj.2018.0579
Publications details

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