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Rosaline Wedzinga, Strategic Advisor

Alumna Science, Business and Innovation, Biomedical Technology and Physics and Medical Natural Sciences
When Rosaline Wedzinga completed her Bachelor's degree in Medical Natural Sciences in 2015, she simultaneously started the Master’s programmes in Biomedical Technology and Physics (then called Medical Natural Sciences) and in Science, Business and Innovation. She had a clear goal in mind — to learn more about healthcare innovation while gaining more experience through multiple internships. She graduated in 2018 and now Rosaline works as a strategic advisor at KPN.

“I developed an interest in innovation during the SBI minor. I later became aware of (the lack of) innovation in healthcare during my internship at the VUmc. At that time, doctors still walked with paper patient charts from the outpatient clinic to the hospital. This surprised me enormously. During my internship, I also noticed the reluctance of doctors to innovate. For example, I set up a UV camera that allowed us to retrieve examination data on a single device using a digital form. ‘Simple’, I thought, but doctors thought differently and used a paper examination sheet that had to be typed out. I wasn’t able to convince them of the (in my view) simplified version and thought, ‘Surely this can be done more conveniently, better and in a smarter way!’ But I didn't know exactly how. That’s why I chose to do both study programmes."

“MNW was very challenging. When I look back at my notes, I’m amazed at what all I had done. MNW trained my brain, enabling me to address many abstract issues. The research skills I acquired still help me address complex issues today. And SBI was multidisciplinary—not only in terms of the type of courses (science, organisation and innovation), but also in terms of content (energy & sustainability versus the healthcare system). Because of this, I met students with different backgrounds and knowledge, which in turn enriched my own knowledge. For example, I learned all kinds of things about smart energy meters and also how to monitor algae with satellite data.”

“After my graduation, I started working at KPN as a Young Talent (YT). This involves a traineeship of about three years. The focus is on personal development while you acquire knowledge and skills in various positions. During this process, you follow a specially developed training programme and at the end you get to work on a strategic issue from the highest levels of KPN. Curious? I can always tell you more; feel free to contact me via LinkedIn.”

“After my traineeship, I started working as Product Manager at KPN Health and now I work as a strategic advisor within a large unit of KPN that is responsible for the integration of complex IT issues of corporate clients. Take, for instance, large healthcare institutions, as well as major clients within the government, energy market, transport sector and supermarket chains. I work together with the management team and can give advice on the current state of affairs. I’m responsible for the delivery of the business plans, among other things. I’m very grateful for this kind of position within KPN. As a young employee, you are challenged and your ‘fresh take on things’ is highly valued. I still often use analysis methods from SBI, such as a SWOT, BMC or VP. I’m also still working on an innovation with KPN Health, where I apply my knowledge of ‘Clinical Physics’ from MNW/BMTP while using my innovation skills from SBI.”

Rosaline Wedzinga

“My department is responsible for the integration of complex IT issues of corporate clients.”

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