Last week, participants in the Digital Innovation & Transformation programme (DIT) presented their final projects, marking the conclusion of this year's edition. The projects reflect the practice-oriented character of the programme, in which participants apply research-based methods to real challenges within their own organizations.T
DIT is an executive education programme offered by the VU School of Business and Economics, designed for professionals who want to bridge business and technology.he programme prepares participants not only to understand how digital innovation can create value for their organization, but also to translate that understanding into concrete action.
This year's five final projects addressed a wide range of organizational challenges:
- An AI Scorecard for organizations that helps assess AI initiatives across four quality dimensions, moving the conversation beyond efficiency alone.
- Collective AI learning in education, exploring how individual experiments with AI by teachers at MBO College Hilversum can evolve into institution-wide learning and innovation.
- The future of customer relationships in banking, examining how banks can maintain personal and relevant connections with customers in an increasingly digital environment.
- Data adoption in the steel industry, investigating the slow uptake of a portfolio and pricing dashboard and identifying what is needed to better connect data, development, and daily working practice.
- Agentic buying in the media sector, exploring how sales and planning roles are changing as software agents begin transacting with one another in the radio and television market.
The next edition of DIT will begin in October. The basis for this series of lectures are the latest scientific insights, together with our own research experience from the VU KIN Center for Digital Innovation on how digital technologies are developed and applied in practice.