The following rules will apply to the use of the VU logo:
- Services, study programmes, projects, programmes and facilities will only use the VU logo.
- You can add the name of a faculty or research institute to the VU logo. You can only add one name: a faculty name or an institute name - so that the target group or recipient immediately knows who the sender is.
- In a collaboration between faculties/research institutes, you can only use the VU logo, without the addition of the faculty or institute.
- For collaborations with other organisations, we also use the VU logo without the addition of the faculty or institute.
Organisations with which VU collaborates may use the VU logo in their communications after receiving permission from C&M.
Why one logo?
A brand gains strength by highlighting the brand clearly and consistently. This also applies to an institution like VU Amsterdam. The current logo, which has more than 200 variants, used by different organisational units, causes fragmentation and a diffuse image of VU Amsterdam among target groups. This leads to organisational units not benefiting sufficiently from the strong VU brand and VU Amsterdam not benefiting sufficiently from the good reputation of organisational units. An unambiguous logo use is therefore an important step towards a strong positioning of VU Amsterdam and its organisational units, and contributes to greater (international) recognisability, reliability and a professional image. A strong VU brand also reinforces the feeling of being part of one university, one VU Amsterdam: the VU community.
The new brand policy stems from the Strategy 2020-2025, where C&M has been tasked with strengthening the visibility and recognisability of the VU brand. To implement the brand policy, C&M has discussions with faculty boards and departments.
Replacing old logos
For replacing and converting old logos to the new brand policy, a 3-year timeframe has been agreed with the Executive Board, 2023-2025. C&M is facilitating the phase-out (elaboration and costs). Should you have any questions, please send an e-mail to designstudio@vu.nl.
More information
You can read all about the VU brand policy and the VU corporate identity in summary on vu.nl or in full in the VU Brandbook.