Fostering Sustainability-Oriented Management Innovation: Dynamic Knowledge Transfer Capacity and Effectuation in Technology-driven Contexts
My research is about how organizations can innovate more sustainably in a technologically rapidly changing world. More and more companies are faced with the challenge of not only making a profit, but also taking into account social and environmental sustainability. At the same time, technology is changing rapidly, making it difficult to plan exactly what works in advance.
I show that in a rapidly changing, technologically driven world, organizations can innovate better and work more sustainably if they combine two things well: sharing knowledge and dealing flexibly with uncertainty.
Companies that are well able to keep knowledge flowing between employees and departments can learn and adapt faster. In addition, a flexible way of making decisions, in which you do not predetermine everything, but rather experiment with what you have, helps to better deal with uncertain situations, such as new technologies or market changes.
The most important conclusion is that sustainable innovation does not only depend on technology, but mainly on how people within organizations collaborate, learn and make decisions.
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