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KINTalk: Combining data and expert opinion in elite sport 19 April 2024 16:30 - 18:30

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In today's data-driven world, the synergy between humans and data has become increasingly evident. We often hear that humans and data perform better together, but what does this partnership actually look like?

Nowadays, organizations are often urged to weave human intuition seamlessly with data-driven insights. Whether a customer support team trying to blend empathetic human understanding with data analytics, or a finance team looking to optimize their strategies through the harmonious fusion of experienced decision-makers and algorithmic predictions, the idea persists that humans and data perform better together. This can be easier said than done, however. The question remains: what does a human plus data approach to decision-making look like in practice?

On Friday, April 19th at 16:30 Agaath Doeleman will provide insights into this dynamic in the world of elite sport. Specifically, she'll unveil the data-driven selection process of the Dutch Judo Federation for the Olympic Games of 2024 and elaborate on how data and expert opinion could be combined in these types of decisions. Expect many practical recommendations, including protocols for optimizing the use of expert opinion in any decision-making process.

We will conclude the event with a borrel to network: grab a drink and share your ideas on the topic. We look forward to connecting with everybody interested in a topic: scholars, students and practitioners alike. The concept of KINTalks is simple: sharing knowledge, firing up a debate and fostering enduring connections.

Speaker

Agaath Doeleman is a Data Analyst at NOC*NSF/TeamNL and holds a master’s degree in mathematics from the University of Twente, Enschede, the Netherlands. At NOC*NSF, Agaath is at the forefront of shaping how data is used in decision-making. Her team guides TeamNL's investment decisions for success at upcoming Games and World Championships, establishes athlete selection standards to ensure a strong chance of a top 8 finish, and helps performance managers determine which athletes should receive high-performance statuses.

Beyond shaping these pivotal decisions, Agaath’s expertise extends to evaluating Olympic and Paralympic performance. Her team tackles complex questions like: Did athletes peak at the Games? And how would you measure that for a sport like judo? 

In September 2022, Agaath’s commitment to excellence led to her admission to MEMOS XXV, an international executive master in sports organization management supported by the IOC and Olympic Solidarity. During her studies, she undertook an innovative project titled ‘How to develop a plan to incorporate data & expert opinion in Olympic athletes’ selection processes?' This project highlighted her expertise and earned her the prestigious Madella Award for the best project of the year.

Background

This event is organized by researchers at the KIN Center for Digital Innovation at School of Business & Economics, Vrije Universiteit Amsterdam. It seems that there are (too) little moments where academics and practitioners meet. We founded KINTalks to shape and co-create the future of work with practitioners together: let's share our passion for digital Innovation, data and AI, fire up a debate and foster enduring connections.

Register

Let’s shape the future together! Please register here (the event is free). For more directions and insights, please download the booklet.

Programme

16:30 - 16:35 Introduction KINTalk and KIN Center for Digital Innovation

16:35 - 17:20 Interactive talk - Combining data and expert opinion in elite sport

17:20 - 17:30 Final questions and round-up

17:30 - 18:30 Networking and drinks

About KINTalk: Combining data and expert opinion in elite sport

Starting date

  • 19 April 2024

Time

  • 16:30 - 18:30

Location

  • KIN Center For Digital Innovation

Address

  • De Boelelaan 1105 Main Building Wing A, 5th Floor, Room 5A-99
  • 1081 HV Amsterdam

Language

  • English

More information

If you have further inquiries, please do not hesitate to contact us

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