Evolve with purpose

EDGE: Executive Design for Growth & Evolution

EDGE is a structured journey through three growth phases: Explore → Design → Grow & Emerge spanning three in-person modules (2.5 days each), the EDGE Lab guides your progression in identity, strategy, and influence.

What you will gain from this programme

Deep insight into your leadership identity through Hogan assessments and transition psychology
Redesign your influence and impact using job-crafting and Career-Edge tools
Expand and strengthen your strategic network
Build a personal brand that reflects clarity, authority, and authenticity
Leave with a concrete action plan and the energy to create visible impact

Assessment

No formal assessment. The programme incorporates time for self-reflection and coach/peers feedback.

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Prof. dr. Svetlana Khapova is Associate Dean of Business and Public Engagement and Full Professor of Organisational Behaviour and Leadership at the School of Business and Economics (SBE) of the Vrije Universiteit Amsterdam, The Netherlands. She is a Programme Director of the (Executive) PhD programme in management and business studies at the School of Business and Economics (SBE) of the Vrije Universiteit Amsterdam. Between 2009-2017, she served as Director of Doctoral Education and a founding Director of Amsterdam Business Research Institute (ABRI) of the School of Business and Economics (SBE), Vrije Universiteit Amsterdam.

View the profile of Svetlana Khapova

Regina Kuzmina is a seasoned business leader and people strategist with over 28 years of executive experience at Unilever, where she built a distinguished track record in driving business performance through organizational excellence and talent development. Her leadership journey is defined by a passion for empowering people and fostering cultures that enable individual and collective growth. She currently serves as Advisor at ActioGlobal, a consultancy partnering with leading organizations worldwide to accelerate execution, strengthen leadership capability, and drive sustainable cultural transformation. A certified Professional Co-Active Coach (CTI) and graduate of the Skolkovo School of Management’s “Leaders as Teachers” program, Regina is also a PhD candidate at Vrije Universiteit Amsterdam, researching sustainable careers and corporate dynamics.

Module 1: EXPLORE
Focus: Leadership psychology, identity, and data-driven self-understanding
You start by understanding where you are now. Using frameworks from transition psychology and adult development, you explore what shapes identity, motivation, and confidence. Hogan assessments anchor your reflection in leadership data, revealing patterns, strengths, and risks.
You will:
- Identify internal narratives and behavioural patterns shaping your leadership today
- Interpret your Hogan profile to clarify strengths, derailers, and development themes
- Apply the Career-Edge model to map values, breadth, depth, and growth opportunities
- Build the foundation for intentional reinvention in upcoming modules
Outcome: A data-grounded leadership profile and clear personal hypothesis for growth
Module 2: DESIGN
Focus: Job crafting, confidence, stakeholder strategy, and network activation
Move from insight to deliberate design. Through job-crafting and career-design methods, you reshape your current or future role around what matters: tasks, relationships, and purpose. Rebuild confidence, identify support networks, and convert energy into strategic action.
You will:
- Rebuild leadership confidence grounded in authenticity
- Redefine meaningful work through job-crafting experiments
- Map and activate your stakeholder ecosystem
- Conduct a dormant-ties audit and design re-engagement strategies
- Integrate learning into a personal “Reinvention Dashboard”
Outcome: Tested prototypes and relational strategies for your next chapter
Module 3: GROW & EMERGE
Focus: Visibility, voice, influence, and identity integration
Translate inner clarity into external presence. Express your leadership identity through authentic communication and embodied influence. Creative brand-building, movement-based insight, and peer reflection help you make growth visible and credible.
You will:
- Develop a values-based leadership brand portfolio
- Practice charisma and presence techniques for credibility and connection
- Explore non-verbal influence via movement-based exercises
- Receive peer and coach feedback on your “leadership signature”
- Synthesize a complete EDGE Blueprint and commit to next-step actions
Outcome: A confident, visible, values-aligned leader ready to lead the next chapter

Would you like more information about our parttime leadership programmes? Or would you like to discuss incompany possibilities? Please contact us.

Vrije Universiteit Amsterdam

School of Business and Economics for Professionals

De Boelelaan 1105

1081 HV AMSTERDAM

EDGE: Executive Design for Growth & Evolution

What you will gain from this programme

Assessment

Prof. dr. Svetlana Khapova

Prof. dr. Svetlana Khapova

Regina Kuzmina

Regina Kuzmina

Curriculum EDGE

Module 1: EXPLORE

Module 2: DESIGN

Module 3: GROW & EMERGE

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