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Specialization Seminars in Marketing

The course enables students to synthesize the literature and integrate knowledge in the field of marketing, and formulate possible research directions and to critically analyze and evaluate current marketing research.

Marketing is a distinct research field with its own traditions and standards. It is typically divided into three interrelated sub fields; the areas of consumer behaviour, and marketing strategy and modelling.

The advanced seminars in Marketing discuss key insights and recent advances in these subfields to gain understanding of the current issues and research challenges.

Prof. dr. ir. Peeter Verlegh

Prof. dr. ir. Peeter Verlegh

Peeter Verlegh is Professor of Marketing and the Head of the Marketing Department. He holds a PhD (2001) in Marketing from Wageningen University, and an MSc in Food Science from the same university. Before coming to Vrije University in 2014, he was on the faculty at RSM Erasmus University, and University of Amsterdam. Peeter was a visiting scholar in the marketing group at University of Colorado-Boulder, and guest-lectured at ESADE, Prague School of Economics, and SKOLKOVO Moscow School of Management.

Peeter Verlegh

Course Description

Marketing is a distinct research field with its own traditions and standards. It is typically divided into three interrelated sub fields; the areas of consumer behaviour, and marketing strategy and modelling.

The advanced seminars in Marketing discuss key insights and recent advances in these subfields to gain understanding of the current issues and research challenges. This course will draw exclusively on academic papers from leading journals and will feature interactive presentations by established senior faculty, as well as research presentations by up and coming junior School members. Participants are expected to actively participate in class discussions and to critically review and present assigned papers.

• Consumer Behavior (6 sessions)
This topic is discussed based on recent insights taken from a number of recent papers from top journals in our field.

• Marketing Strategy & models (6 sessions)
This session introduces the general field of marketing strategy and modelling, which uses insights from customer and market data, but also manager surveys to obtain insights.

Study Characteristics

  • Study period: March 2022 – May 2022 (Period 5) 
  • Credits: 5 ECTS 
  • Tuition fee: €1250 (20% discount for early bird registration) 
  • Registration deadline: 21-03-2022 (early bird registration: 28-02-2022)
  • Teaching methods: Weekly: Interactive lectures (four hours per week) over a period of 6 weeks, with a combination of lectures, student presentations and in-class discussions.
  • Assessment: The final grade consists of: Individual examination (70%): written; open questions, Class participation and presentation (30%). Conditions to pass the course: Attendance is mandatory, and students come prepared. 
  • Due to the entry requirements of the programme, the courses of the Research Master Business in Society are only available for students registered for this Master's programme and, upon approval by the programme director, to other Research Master programmes or PhD students.
  • Course Description & Study Characteristics

    Course Description

    Marketing is a distinct research field with its own traditions and standards. It is typically divided into three interrelated sub fields; the areas of consumer behaviour, and marketing strategy and modelling.

    The advanced seminars in Marketing discuss key insights and recent advances in these subfields to gain understanding of the current issues and research challenges. This course will draw exclusively on academic papers from leading journals and will feature interactive presentations by established senior faculty, as well as research presentations by up and coming junior School members. Participants are expected to actively participate in class discussions and to critically review and present assigned papers.

    • Consumer Behavior (6 sessions)
    This topic is discussed based on recent insights taken from a number of recent papers from top journals in our field.

    • Marketing Strategy & models (6 sessions)
    This session introduces the general field of marketing strategy and modelling, which uses insights from customer and market data, but also manager surveys to obtain insights.

    Study Characteristics

    • Study period: March 2022 – May 2022 (Period 5) 
    • Credits: 5 ECTS 
    • Tuition fee: €1250 (20% discount for early bird registration) 
    • Registration deadline: 21-03-2022 (early bird registration: 28-02-2022)
    • Teaching methods: Weekly: Interactive lectures (four hours per week) over a period of 6 weeks, with a combination of lectures, student presentations and in-class discussions.
    • Assessment: The final grade consists of: Individual examination (70%): written; open questions, Class participation and presentation (30%). Conditions to pass the course: Attendance is mandatory, and students come prepared. 
    • Due to the entry requirements of the programme, the courses of the Research Master Business in Society are only available for students registered for this Master's programme and, upon approval by the programme director, to other Research Master programmes or PhD students.

Would you like to register or want to know more?

Please register with the Apply Now button at the top of this page. For more information please contact the course coordinator prof. dr. ir. Peeter Verlegh: