The course enables students to synthesize the literature and integrate knowledge in the field of marketing, and formulate possible research directions and to critically analyze and evaluate current marketing research.
Marketing is a distinct research field with its own traditions and standards. It is typically divided into three interrelated sub fields; the areas of consumer behaviour, and marketing strategy and modelling.
The advanced seminars in Marketing discuss key insights and recent advances in these subfields to gain understanding of the current issues and research challenges.
