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Shaping performance, one step at a time

Aubrey Daniels Research Institute for Behavior Analysis

ADRIBA is a platform for the scientific deepening, broadening and dissemination of behavioral analysis and Organizational Behavior Management (OBM), the science of behavioral change in organizations.

Performance, or performance, is central to ADRIBA. The starting point is a performance issue within an organization. We see improving performance best through the principle of shaping. In other words: a step better every time. Measurable.

We set high goals, but start with a low sub-goal. Just like the top athlete who continues to raise the bar and ultimately achieves top performances, but eventually started the training with a realistic and feasible sub-goal.

ADRIBA's goal is to use behavioral analysis to contribute to increasing job satisfaction and job performance in European organizations.

ADRIBA focus points:

  • Research and education at European level
  • Forming the link with similar institutes in the US
  • Guiding graduates and PhD students in business administration and psychology in their research into the effectiveness of behavioral change interventions in organizations
  • Publish the results at different levels. Varying from newspaper articles to giving interviews, professional publications, scientific publications and dissertations

About Organizational Behavior Management & ADRIBA

Behavioral Change & Performance Improvement

Activities ADRIBA

Aubrey Daniels Research Institute for Behavior Analysis

Partners

Do you have questions or do would you like personal advice?

Please feel free to contact Lisette Tepe via the contact details below. The secretariat is located in room HG 6A-88 of VU University Amsterdam.

Vrije Universiteit Amsterdam
School of Business and Economics Executive Education
De Boelelaan 1105
1081 HV AMSTERDAM

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Contact

Lisette Tepe
Joost Kerkhofs