The rise and fall of so many e-commerce initiatives are testimony to the fact that the general idea is simple, but reality is much harder than expected. Many technological and socio-economic challenges are therefore still awaiting real scientific solutions. The User Centric Data Science (UCDS) program aims at a better understanding of e-innovation that integrates both technology and business considerations.
Head of group: Prof. Dr. Jacco van Ossenbruggen.
To go to group's website, click here.
To see who is who, click here.