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VU Knowledge Hub for Navigating (Strategic) Paradoxes

Strategizing and Organizing through Tensions, Dilemmas, and Paradoxes The aim of the hub is to serve as a platform for paradox thinking. This entails three core activities: • Facilitate research exchanges • Bridge the research practice gap to generate and disseminate actionable knowledge enriching academia, business, and society. • Exchange and further paradox in teaching

Strategy and organizations are  filled with persistent tensions, such as innovating for tomorrow’s growth while capitalizing on an existing business model, focusing on broader societal implications of firms' actions while paying attention to shareholder return, and collaborating with many organizations while competing with some of them at the same time. Moreover, contemporary (grand) challenges unfolding within society brings about new paradoxes, affecting organizations and their members.

However, traditional strategic and management thinking has urged leaders to make clear choices and focus on either of these competing priorities. However, choosing one side leads to inferior long-term results. Firms stay successful over time, if they pursue competing goals simultaneously.

Strategizing and organizing as paradox becomes a matter of navigating persistent tensions and dilemmas. Rather than optimizing in the short term, navigating a paradox emphasizes leveraging interdependence and recurrently facilitate synergies. While research in the area has advanced tremendously, actionable know-what and know-how  lacks behind.

This is because implementation in firms is challenging. For instance, executives need to embrace a different mindset and firms need to implement these in their operations (such as how to incentivize, account, organize etc.). Against this background the VU Knowledge Hub of Navigating (Strategic) Paradoxes aims to close this research practice gap with the goal to generate and disseminate actionable knowledge while enriching academia, business, and society.

Four themes will feature prominently.

  1. The nature and forms of paradoxes
    • Where do they come from? Internal and external evaluations? How can others bring one into a paradoxical situation?
    • How are paradoxes embedded in and triggered by broader systems? How can be understand links between paradoxes better? Are therse hierarchies between paradoxes?
    • In which forms do persistent tensions materialize? What are their dynamics?
  2. Approaches to deal with Paradoxes
    • How to leverage and create agency to respond to paradoxes?
    • How do structural, cultural, and leadership approaches interact?
    • Are there collective paradoxical frames to handle persistent tensions
  3. Work on Paradoxes in Different Contexts
    • Digital strategies and phenomena, e.g., emerging technologies, AI, platforms
    • Grand societal challenges, e.g. sustainability, diversity, extreme contexts
    • Global strategizing and organizing, e.g. cross-cultural differences
    • Leadership, e.g. leading the internal and the external environment
  4. Education
    • The (further) development of educational and training to educate students, academics, and professionals.
    • Development of frameworks and tools to handle approaches to paradoxes.
    • Evaluate paradoxical thinking as key skill to navigate a complex world.

VU Knowledge Hub for Navigating (Strategic) Paradoxes

Meet our team

Dr Jonathan Schad

Associate Professor in Strategy and Organization

Jonathan Schad

Brian Tjemkes

Professor, Management and organization, School of Business and Economics

Dr. Oli Mihalache

Associate Professor of Strategy & International Business

Dr. Saeed Khanagha

Associate Professor of Strategy

SBE_M&O staff picture Saeed Khanagha

Dr. Sylvia van de Bunt

Associate Professor, UNESCO chairholder 'Cross-Cultural Sustainability', Co-director of SERVUS, Coordinator of VU MSc courses in Organisational Behavior, and Program Director of Servant-Leadership at VU Amsterdam, Visiting Professor at University of Suffolk, UK

prof. dr. Fons Trompenaars

Co-Director at the Servant-Leadership Centre for Research and Education (SERVUS), VU Amsterdam, Consultant, trainer, motivational speaker and author

Fons Trompenaars

Charles Hampden-Turner

Senior Research Associate at the Judge Business School at the University of Cambridge

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