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VU Knowledge Hub for Navigating (Strategic) Paradoxes

Strategizing and Organizing through Tensions, Dilemmas, and Paradoxes. The hub aims to serve as a platform for paradox thinking. This entails three core activities: 1) Facilitate research exchanges 2) Bridge the research practice gap to generate and disseminate actionable knowledge, enriching academia, business, and society 3) Exchange and further paradox in teaching

Strategy and organizations feature persistent tensions, such as innovating for tomorrow’s growth while capitalizing on an existing business model or focusing on broader societal implications of firms' actions while paying attention to shareholder returns. Moreover, contemporary (grand) challenges unfolding in society create paradoxes that affect organizations and their members.

However, traditional strategic and management thinking has urged leaders to make clear choices and focus on either of these competing priorities. However, choosing one side results in suboptimal outcomes. The key to a firm's success is pursuing competing goals simultaneously.

Therefore, strategizing and organizing to navigate paradoxes are increasingly important. Rather than optimizing in the short term, navigating a paradox emphasizes leveraging interdependence and recurrently facilitating synergies. While research in the area has advanced tremendously, actionable know-what and know-how lag behind.

Against this background, the VU Knowledge Hub of Navigating (Strategic) Paradoxes aims to close this research practice gap with the goal to generate and disseminate actionable knowledge while enriching academia, business, and society.

Four themes will feature prominently.

  1. The nature and forms of paradoxes
    • Where do they come from? Internal and external evaluations? How can others bring one into a paradoxical situation?
    • How are paradoxes embedded in and triggered by broader systems? How can be understand links between paradoxes better? Are there hierarchies between paradoxes?
    • In which forms do persistent tensions materialize? What are their dynamics?

  2. Approaches to deal with Paradoxes
    • How to leverage and create agency to respond to paradoxes?
    • How do structural, cultural, and leadership approaches interact?
    • Are there collective paradoxical frames to handle persistent tensions

  3. Work on Paradoxes in Different Contexts
    • Digital strategies and phenomena, e.g., emerging technologies, AI, platforms
    • Grand societal challenges, wicked problems or systems, e.g. sustainability, diversity, extreme contexts
    • Global strategizing and organizing, e.g. cross-cultural differences
    • Leadership, e.g. leading the internal and the external environment

  4. Education
    • The (further) development of educational and training to educate students, academics, and professionals.
    • Development of frameworks and tools to address paradoxes.
    • Evaluate paradoxical thinking as a key skill to navigate a complex world.

Collaboration with the Knowledge Hub

Would you like to collaborate with the Knowledge Hub for Navigating (Strategic) Paradoxes, or explore how our team can take the topic of paradoxes forward in your organization? Please feel free to leave your contact details here or to contact one of our team members in the overview below directly.

VU Knowledge Hub for Navigating (Strategic) Paradoxes

Meet our team

Dr. Jonathan Schad

Associate Professor in Strategy and Organization

Jonathan Schad

Prof dr. Brian Tjemkes

Full Professor of Strategic Management, Head of the Department of Management & Organization -

Brian Tjemkes

Dr. Oli Mihalache

Associate Professor of Strategy & International Business -

Dr. Saeed Khanagha

Associate Professor of Strategy

Dr. Sylvia van de Bunt

Associate Professor, UNESCO chairholder 'Cross-Cultural Sustainability', Co-director of SERVUS, Coordinator of VU MSc courses in Organisational Behavior, and Program Director of Servant-Leadership at VU Amsterdam, Visiting Professor at University of Suffolk, UK -

Prof. dr. Fons Trompenaars

Co-Director at the Servant-Leadership Centre for Research and Education (SERVUS), VU Amsterdam, Consultant, trainer, motivational speaker and author -

Fons Trompenaars

Charles Hampden-Turner

Senior Research Associate at the Judge Business School at the University of Cambridge

Dr. Désirée A. Laubengaier

Assistant Professor

dr. Désirée A. Laubengaier

Radboud van Kleef

PhD Candidate

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