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dr. Michail Kokkoris

Associate Professor, School of Business and Economics, Marketing

Personal information

Michail Kokkoris is associate professor of marketing at Vrije Universiteit (VU) Amsterdam (Netherlands). Previously, he held teaching positions at WU Vienna University of Economics and Business (Austria) and University of Cologne (Germany). He has also been visiting scholar at Stanford University (USA) and Nanyang Technological University (Singapore). In addition, he has industry experience in marketing and market research and has collaborated with multinational firms in the area of FMCGs, such as Unilever. 

Michail holds a habilitation degree (the highest qualification in the German academic system) in economic and social psychology from the University of Cologne (Germany), and a doctoral degree (PhD) in psychology from Jacobs University Bremen (Germany), as well as a master’s degree (MSc) in organizational and economic psychology and a bachelor’s degree (BSc, Hons) in psychology, both from Panteion University of Social and Political Sciences (Greece). 

Research

Michail conducts behavioral research at the intersection of psychology and marketing. The primary focus of his research is on the interplay between decision making and identity. He is working on topics related to self-expression, self-control, authenticity, individual differences in decision making (maximizing/satisficing), beliefs and lay theories, meaning, and well-being. 

Michail's research has been published in top journals in business and psychology, such as Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, Harvard Business Review, and Journal of Business Research. His work has received several awards and distinctions, has been featured as Editor's Choice in Science, and has been extensively covered by international media outlets, such as Psychology Today and Forbes. 

Michail's research has also attracted substantial third-party funding from numerous national and international sources, such as the European Commission (Horizon Europe), the German Research Foundation (DFG) and the Austrian Brands Associations (MAV).

Michail is a member of the Editorial Review Board of Journal of Business Research and regularly serves as ad-hoc reviewer for various academic journals. 

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