Personal information
I work one day a week at the Department of Communication Science. My goal is to strengthen the connection between education and practice. I teach, contribute to the design of our degree programmes and supervise students.
After graduating from Vrije Universiteit Amsterdam in 2001, I built a career as a consultant. I worked for firms such as Boer & Croon and founded the consultancy Wepublic. Since 2023, I have advised my clients through my own consultancy, Beta Strategies.
I am co-author of Issuesmanagement, een stappenplan (Boom, 2014), Het Strategisch Communicatie Frame (Boom, 2014), The Communication Strategy Handbook (Peter Lang, New York, 2019) and Chief Communication Officer 3.0 (Van Duuren Media, 2026).
