Femke van Horen is Professor of Consumer Behavior at the Marketing Department of Vrije Universiteit Amsterdam. She obtained her PhD at Tilburg University and worked as a Post Doctoral Researcher at the Social Cognition Lab of the University of Cologne, Germany. In 2013 she joined the Marketing Department at the Vrije Universiteit Amsterdam. She is the Scientific Director of the VU Behavioural Lab.
Her work has been published in Science Advances, Journal of Consumer Research, Journal of Marketing Research, Journal of Experimental Social Psychology, International Journal of Research in Marketing, Emotion, among others. She received the AMA Research in Practice Award 2019 for her Out-of-Category Brand Imitation paper (Journal of Consumer Research) and the IJRM Outstanding Reviewer Award in 2023.
Femke serves as Associate Editor for International Journal of Research in Marketing (IJRM). She co-chaired the European Association of Consumer Research (EACR) Conference 2023 hosted in Amsterdam and was a visiting scholar at Stanford University (Fall 2023).
