Aleksandra Baron is a PhD candidate at the Management and Organization department and is under the supervision of Prof. Dr. Ard-Pieter de Man, Dr. Nina Telg, and Dr. Andreas Alexiou.
Aleksandra explores blockchain business models using qualitative research methods. In her PhD project, she investigates blockchain business models and ecosystems. Her main research interests include innovation strategy and digital innovation, where she explores how firms navigate uncertainty, pursue emerging opportunities, and engage across ecosystems.
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