Dutch start-up Predator took the beverage market by storm. Founded by the visionary sisters Natasha and Bianca de Jong, this Amsterdam-based company recognized a glaring gap on retailers' shelves. When it came to healthy options, the sisters noticed that water and tea dominated the scene, leaving them thirsting for something more.
They embarked on a quest to discover the perfect beverage, which led to the creation of Predator. Unlike traditional energy drinks packed with caffeine and sugar, Predator boasts a unique blend of natural herbal energizers, providing a sustained boost of vitality. As a social enterprise, the company is committed to making a positive impact on the world. For every sale made, Predator donates 1 cent to the Predator Protection Plan—a crucial initiative aimed at safeguarding endangered species in Africa.
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By Joris Ebbers, University of Amsterdam
