Elena chose Multimodal Communication because of her fascination with how meaning is created through much more than words alone. “I've always been interested in how images, sound, music and movement work together. This programme gave me the tools to understand those different layers of communication.”

One of the things she enjoyed most was how the programme changed the way she looks at the world. “You start noticing meaning everywhere. Whether it's an advertisement, a music video or everyday interactions, you become much more aware of how communication works and why people interpret things differently.”

A highlight of the programme was her master's thesis on emotional appeals in Nike video advertisements. “It combined my interests in film, advertising, psychology and communication. It was challenging, but seeing clear patterns emerge from the data was incredibly rewarding.”

According to Elena, the programme helped her develop strong research skills while also sharpening her professional perspective. “I learned how to structure a research project, analyse complex material and trust my own abilities. I still use those skills every day in my work.”

Looking back, she also has fond memories of studying in Amsterdam. “VU has a very international and open atmosphere, and the small classes make it easy to connect with fellow students and lecturers. Amsterdam is such an inspiring city. I still think about it almost every day.”

Her advice for future students? “Stay curious and choose topics you genuinely care about. Don't be afraid to bring your own interests into the programme. The theories and methods you learn can be applied to almost anything.”