I am an Asssociate Professor of Marketing. I obtained my master in Econometrics (major Quantitative Marketing) at Erasmus University Rotterdam. In 2011 I completed here his PhD titled "Econometric Advances in Diffusion Models". After this PhD I started a two year post-doctoral position at the Waikato University in New Zealand. During this time as post-doc I worked on several projects that look into the dynamics of tourism to New Zealand, especially the impact of the economic business cycle on demand and marketing effectiveness.
In 2013 I came back to the Netherlands, first at the Erasmus University in Rotterdam, and after five years in Rotterdam I started 2018 at the Vrije Universiteit in Amsterdam. Here I continue to work on projects on a wide variety of marketing topics (e.g., Entertainment, Immersion, Cause Marketing). The common denominator in my research are the dynamic modeling approaches, and subtantively more an more of my research caters to marketing with purpose.
