Personal information
Olga Ungureanu is an assistant professor at the department of Marketing of Vrije Universiteit Amsterdam. She holds a PhD from the BI Norwegian Busines School (2022).
Olga Ungureanu
Assistant Professor, School of Business and Economics, Marketing
Research
Substantive interests:
New product introductions, Digital marketing, eWOM, Social media
Methodological interests:
Quantitative methods, Choice models, Latent-class models, Time series models, Text analysis
Teaching
Digital Marketing and Metrics, Advertising, Marketing Research and Multivariate Analysis
Ancillary activities
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Profile
Publications