Nico is Associate Professor of Technology & Innovation Marketing at Vrije Universiteit Amsterdam. He studied business administration at the University of Muenster, Germany, and the University of Rome “La Sapienza”, Italy. He obtained his doctoral degree at the Marketing Center Muenster, Institute of Business-to-Business Marketing (Prof. Klaus Backhaus), in 2014 with work on network effects in hardware-software platform markets. During this time, Nico also engaged in several consulting projects for mid-sized B2B and B2C companies.
After his PhD, Nico obtained practical experience at the e-commerce start-up Mister Spex in Berlin and at Vodafone Germany in Duesseldorf. In September 2016, he rejoined academia as a postdoctoral researcher at the University of Cologne, Department of Retailing and Customer Management (Prof. Werner Reinartz). Nico is part of the marketing department of Vrije Universiteit Amsterdam since January 2020.
You can download an extended version of Nico's CV here (PDF).
