Matilde’s research centers on consumer behavior, with a particular focus on how people respond to marketing communications and branding decisions. A primary line of her work examines the role of language produced by brands in shaping consumer perceptions. She also conducts research on diversity and inclusion, exploring how consumers evaluate brands’ DEI initiatives. By combining experimental methods with field data, her work aims to generate insights that advance both theory and practice in marketing and consumer psychology.
Her research has been published in top academic journals, including Marketing Letters.
Research Interests:
No ancillary activities
Ancillary activities are updated daily
Profile
Publications
Copyright © VU