dr. Luuk Lagerwerf

Luuk Lagerwerf has a strong expertise in interdisciplinary research and methodology, and a vast experience in education and the development of a great variety of educational programs. Moreover, he has shown enduring responsibility in academic management. His research interests concern the design of communication messages and their effects in audiences, especially in news, political and health communication, and advertising. His methodologies include (formal) linguistic and discourse analysis, corpus and content analysis, experimental research, and other media use and effects methods. From his student-assistant position on, Lagerwerf developed courses in a variety of programs, from linguistics to sociology, and anything in-between. He was involved in the development of two new educational programs of Communication Science (at University of Twente and Vrije Universiteit Amsterdam), and four renewals of programs of Communication and Information Sciences at Vrije Universiteit Amsterdam. Besides participating in and chairing educational committees and examining boards, as well as works councils, he repeatedly has been the acting chair of Communication Science as well as Language and Communication, in absence of full professors fulfilling that role (in total for eight years, at Vrije Universiteit Amsterdam, until January 2020). Lagerwerf was secretary of the association of Dutch language and communication scholars (VIOT, until June 2019), and is editor of the professional journal Tekstblad since 2007. From May 2020, he is member of the Stuurgroep Onderwijskwaliteit at Vrije Universiteit Amsterdam. From January 2021, he is programme director of Communication and Information Studies.