Hester van Herk is Full Professor of Cross-Cultural Marketing Research at Vrije Universiteit Amsterdam and was Adjunct Senior Research Fellow at the University of Western Australia in Perth. She is Chair of the Scientific Advisory Board of the European Social Survey (ESS-ERIC) in London and serves on the advisory boards of the Data & Insight Network, the Dutch professional association for market and social research, and Hanze University of Applied Sciences in Groningen.
Hester obtained her PhD (2000) in marketing and cross-cultural psychology from Tilburg University. With a background spanning both academia and industry, and across the fields of psychology, business administration, and research methodology, she brings an integrated perspective to understanding how values shape behavior at both the individual and societal level.
