Francesca is professor of Marketing at Vrije Universiteit Amsterdam and Director of Graduate Studies of Business Data Science (Erasmus University, University of Amsterdam and Vrije Universiteit Amsterdam). Before joining VU Amsterdam, Francesca was assistant professor at HEC Paris. She holds a doctoral degree in marketing from Rotterdam School of Management, Erasmus University. She was a visiting scholar of the marketing group at Tilburg University.
Francesca has supervised many business projects for companies such as Airbus, Carrefour, Danone, Franprix, HollandBike, L’Oreal, GlaxoSmithKline, P&G, Roland Berger, Unilever, and VivaSanté. She has organized events bringing together scholars and practitioners, as well as academic conferences in collaboration with INFORMS MSI, Journal of Retailing, Journal of the Academy of Marketing Science and ECODEC LabEx.
