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dr. Florentine Sterk

Assistant Professor, Faculty of Social Sciences and Humanities, Communication

Assistant Professor, Network Institute

Personal information

I work as an assistant professor of Language and Communication within the department of Language, Literature & Communication at the Vrije Universiteit Amsterdam.

Research

My research focuses on forms of expert to non-expert communication, such as science communication, science journalism, and health communication. These forms of communication require recontextualization and reformulation of expert discourse to make information accessible to a non-expert audience. My research interest lies with how these processes are reflected in discourse.

In my PhD thesis, titled Style and Substance: Training in popularization discourse for interdisciplinary higher education students, I focused on training in popularization writing skills for higher education students. In this interdisciplinary project I combined methodology from linguistics and educational sciences. I researched text strategies that occur in popularization discourse, baseline popularization writing skills and writing skills development in higher education students, and student perceptions of education in writing.

Teaching

I teach the following courses:

BA program Communication and Information Studies (CIS)

  • Journalistieke Vaardigheden Tekst (Journalistic Skills Text)
  • Formuleren (Stylistics)
  • Document Design
  • Academische Vaardigheden CIW (Academic Skills CIS)
  • BA thesis

MA program Communication and Information Studies (CIS)

  • Journalistieke Genres
  • Text and Image in News and Advertising 
  • MA thesis 

I have previously taught the following courses

  • Communicatie en Cognitie (Communication and Cognition) - BA CIS
  • Visual Rhetoric - BA CIS
  • Communication Design in Society - MA CIS
  • Formuleren Plus (Stylistics Plus) - MA CIS
  • Tekstschaven (Text Refinement) - MA CIS
  • Gezondheidsjournalistiek (Health Journalism) - Minor Communication about Health
  • Forensische Linguïstiek (Forensic Linguistics) - Minor Criminology
Ancillary activities

No ancillary activities

Ancillary activities are updated daily

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