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Research Tracks

ABRI views business as the context in which organisations (as key entities) interact and interplay providing bases for economic growth.

In this context, ABRI’s research tracks focus on:

  • Inter-connections between organisations and their key members.
  • Implications of the inter-connected business environment for organisational and business practices.

ABRI Research Tracks

  • Accounting & Financial Management

    Research Track Chair
    Prof. dr. Tom Groot
    +31 (0) 20 598 6108

    In today's business arena the need for transparency and involvement of all stakeholders requires organisations to develop and improve their accounting and financial reporting practices. In this track we focus on explaining choices made by organisations in the design of their internal and external reporting systems. In this context keywords are financial reporting, corporate reporting information, accounting information, strategic alliances, and value auditing. The track consists of three sub-programmes: Financial Accounting, Management Accounting, and Auditing. Due to the wide variety in subjects, in our research we apply extensive and diverse research methods such as case studies, archival studies, longitudinal data analyses, surveys, and (semi-) controlled experiments.

    Keywords: financial reporting; corporate reporting information; accounting information; strategic alliances; value auditing.

    Prof. dr. Herbert Rijken
    +31 (0) 20 5986101

    Despite the progress researchers make in the field of Corporate Finance Research still a lot of issues remain unresolved. A combined effort is needed in theory, empirics and practical insight in the profession of Corporate Finance. In this research track we attempt to understand the practice corporate finance decisions by relating them with asset quality financial market conditions and corporate governance quality. A crucial step in this research is an understanding of the (micro) economics of corporate security pricing. First how to measure corporate risk and second how to price them. More specific, we focus on corporate credit risk, measurement of asset quality in relation with corporate finance decisions, (use and misuse) of corporate information in financial markets and the impact of corporate governance on corporate financial performance.

    Keywords: corporate credit risk; financial performance; corporate governance. 

  • Digital Innovation & Transformation

    The KIN Center for Digital Innovation researches the development and use of digital innovations in organizations. We offer state-of-the-art expertise in the broad field of digital innovation; from the development of smart technologies in ecosystems to changing working methods under the influence of AI, from crowdsourcing via online platforms to the changing role of the IT organization. Typical to KIN is its ‘embedded research’: research in close collaboration with industry partners and the emphasis on discussing research. 

    Look beyond the hype

    Besides our research and teaching it is the mission of the KIN Center for Digital Innovation to help organisations navigate the multiple challenges they face in our rapidly changing digital world. We help organisation reflect and analyse on their challenges, bring in the latest academic insights and stimulate cross industry learning, all to help make better decisions in this digital age.

  • Marketing

    Research Track Chair
    prof. dr. P.W.J. Verlegh
    +31(0) 20 59 86262

    The research of the Marketing track covers all three subdisciplines within the field of marketing (consumer behavior, marketing strategy, and marketing modeling). The research is characterized by a strong emphasis on relevance for business and society, and is centered around social marketing (e.g., health, sustainability, public policy). These topics are investigated from different perspectives, often bridging the three sub disciplines, for instance by applying behavioral theories to strategic issues or by combining experimental data with modeling approaches. In recent years, the marketing group has invested highly in its research program. The focus on research has led to an increasing number of international publications in journals such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, Management Science, and Organizational Behavior & Human Decision Processes.

    Consumer Behavior

    Marketing starts with a solid understanding of consumers. How do consumers gather and process information about products and services? How do they evaluate and choose products? How and when do they share their experiences with other consumers?  Faculty members with backgrounds in psychology and marketing study these questions. Shared interests include identity-related aspects of consumer behavior, social interactions among consumers, and the cognitive and affective influences of product (packaging) design and marketing communications.

    Marketing Strategy

    Research in this area aims to achieve an understanding of how organizations can develop superior customer value in markets characterized by dynamic exchange relationships. Firms' long term competitive advantage is highly dependent upon their capability to successfully develop and market innovative value propositions (products and services). Innovation plays an important role in providing superior value to customers. Faculty in our Department investigate innovation from individual and company perspectives, studying adoption (and resistance) of innovations, as well as the capabilities needed to successfully develop and market innovations.

    Marketing Modeling

    Several faculty members engage in research aimed at developing methods that enable organizations to more effectively understand their markets in the increasingly dynamic international context and that enable these organizations to make better decisions. Within this group, two more specific areas of interest can be distinguished. The first is the construction of econometric models that help understand market drivers, and allows managers to predict market developments and understand the impact of their decisions on sales and other indicators of company performance. The second is developing and improving methods for (cross-cultural) market research by means of surveys and other instruments.  This is achieved by developing and adapting measures for international contexts, and by developing statistical tools for analyzing these data.

  • Organisational Behaviour

    Prof. dr. Svetlana Khapova
    Tel.: +31 (0) 20 598 6471

    The purpose of the ABRI HRM/Organizational Behavior track is to create knowledge that can enable contemporary organisations to understand and proactively manage the current realignments and shifts in employment practices, technology, demography, and organisational structures.

    Global economic changes are forcing organizations and workers alike to search for greater flexibility in employment forms and relations. These shifts in the nature of work and the workforce hold the promise to dramatically and sustainably improve the efficiency of organisations. However, to reap the benefits organisations must be able to adapt, employ, and regulate these changes in a responsible manner. At the same, workers must become proactive agents in the construction of their own careers and take responsibility to overcome any constraining forces. Creating sustainable careers is an essential lever to fuel future economic growth and pave the way for the next generation of workers. Yet, a concerning factor is the extent to which opportunities for creating stable, meaningful work have increasingly become polarized, favouring those fortunate enough to be living in certain geographies and to be holding certain in-demand skills. Our research track therefore focuses on how organisations can anticipate and proactively manage societal shifts to shape a future of work that expands economic growth and opportunities for all.

    Vision and Strategy

    The ABRI HRM/Organizational Behavior track is focused on producing high impact research that is internationally excellent and serves to create knowledge that enables organisations, teams, and individuals to understand and proactively lead the current developments in employment relations, careers and meaningful work, work design, leadership, talent management, and diversity.

    We share a business-relevant research strategy that crosses disciplinary boundaries and utilises innovative methodologies (including survey research, experimental field studies, and qualitative research approaches). Our combined skills and interests allow us to unpack the complex patterns of influence present in society and organisations. We offer organisational practitioners theoretical and practical insights into how they can shape a sustainable future of work. We are always looking for organisational partners who are interested in starting joint research projects. To find out about opportunities for collaborations, please contact Prof. dr. Svetlana Khapova (

    Academic Services

    In 2019/2020, our research group (co)organised several conferences and small group meetings, including the EAWOP “Future of Work and Organisational Psychology Day” in Turin, the “Careers in Context” conference in Vienna, the Dutch-Flemish network meeting on selection research, and the EAWOP small group meeting on "Antecedents of Work Design". In addition, two members of the group have representative roles (e.g., as executive board member) in the Careers Division of the Academy of Management. Furthermore, several members of the research group serve as an associate editor for international journals, including the Journal of Vocational Behavior and the International Journal of Selection and Assessment.

    Research themes

    We address research on organisational behaviour from the following five key perspectives:

    • Careers and meaningful work
      Environmental and societal changes, such as increased globalisation, technological advancements, workforce diversity, and temporary employment contracts have created significant changes in how individuals enact and manage their work and career. These changes call for a conversation on the topic and the development of research-based solutions that can enable employees’ experiences of meaningful work and careers in organisations. Our research interests concern topics as the sources of meaningful work and its consequences for individuals and organisations, proactive careers, changing employer-employee relationships, school-to-work transitions, and employability.
    • The future of work design
      Job crafting allows individual workers to initiate changes in their job design such that the job fits the employee throughout the career. We study job crafting from a contemporary perspective, by focusing on the effects of non-traditional employment arrangements (e.g., fixed-contracts, self-employment, and temporary agency work) on motivation, proactive work behaviours, work engagement, employability, and career development. In our studies, we adopt a multilevel perspective, for example, by studying topics related to interpersonal dynamics in teams.
    • Leadership and organisational change 
      Successful change is one of largest problems that modern organisations face. Leaders play a key role in optimising organisational change, fostering social cohesion among individual workers, and fuelling growth for a wide range of individuals. We study questions related to leadership and change management and the cognitive and contextual antecedents of constructive and destructive leadership. We offer organisational practitioners theoretical and practical insights into how they can maximise their leaders’ potential.
    • Talent management
      Organisations benefit from talent that powers their businesses, especially in roles that would otherwise remain unfilled. Recruitment, selection, and talent management therefore comprise essential levers for a sustainable future of work. Our research focuses on the assessment and identification of talent, and we study topics such as test development, impression management tactics, and talent management programs. At a more general level, we examine the effects of HR practices on employee and organisational outcomes.
    • Diversity management and inclusion
      Labour forces have become increasingly diverse. Therefore, we need a future in which a range of options open up for the many, not just for the few. Our main research activities deal with age, gender, and ethnic diversity in job transitions. Specifically, we focus on the impact of implicit biases and normative beliefs on career systems, patterns, and outcomes. Our research also explores gendered distribution of social and psychological resources at work. Our research projects help build the evidence base and provide managerial implications in terms of HR practices for dealing with problems related to diversity and inclusion.
  • Strategy & Entrepreneurship

    Prof. dr. Wouter Stam
    Tel: +31 (0) 20 598 6348

    The research group undertakes research at the crossroad of the domains of strategy, organisation, and entrepreneurship and its mission is to contribute to scientific knowledge on the emerging field of strategic entrepreneurship in general, with a particular focus on alliances, networks and organisational processes to realise innovative opportunities. In the research track, we attempt to explain the origins, antecedents, nature, and consequences of entrepreneurial and innovative efforts and their outcomes in terms of performance and innovation. We use the strategic entrepreneurship lens to analyse the outcomes of strategic entrepreneurship activities, which means that we integrate theories related to the search for entrepreneurial opportunities with those focusing on the actions aimed at seeking strategic advantage.

    Keywords: mergers; alliances; acquisition; performance; innovation.

  • Operations Analytics

    The department of Operations Analytics of the Vrije Universiteit Amsterdam studies how data can be transformed into better decisions for a variety of processes and operations. Research efforts are aimed at analyzing data-driven decision-making problems arising in industry and society, in particular related to Logistics and Supply Chain Management, Sustainability and Networks. By examining the mathematical structure and properties of these decision-making problems and by developing novel data analysis and optimization methods, the department offers academic and practical insights on how to tackle contemporary challenges.

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  • Philipp Tuertscher
  • Scientific Director ABRI
  • Associate Professor of Technology and Innovation KIN Center for Digital Innovation
Philipp Tuertscher
Maria Tims